Should you collaborate more than you are? Earlier in this daily tips streak (episode 2 – it’s that important) I talked about the power of collaboration. Are you collaborating? I collaborate with people who serve the same people I do. I collaborate with people who compliment what I do. My collaborators are OBGYNs, essential oil experts, protein researchers, fitness association founders, sleep experts. Who should you collaborate with next? If you’re resistant to this: Fear of giving away your business to a competitor Fear of being found out as an imposter For me collaboration doesn’t come naturally. The reason isn’t because I think I know it all. I’m sure I’ve confirmed I don’t! But it’s the personality quality in me that’s like, get it done. I want to think about it in the morning and implement it in the afternoon. I want to be responsible for the outcome and results. I’m a big believer that you have to do it the first time before you can improve it. It will never be great… if it isn’t first good, even mediocre and done is better than perfect. Getting It Right Means Starting Because it’s only when you’re giving it to your people, your tribe, that you’re getting feedback about what works. I recently added a colleague to one of my programs and asked her to go through it. Right away she gave me feedback and I implemented a change immediately. Now, thanks to her I’m contemplating an even bigger change. While you may not think about this as your response to who you collaborate with, it is! Of course there are other ways. Collaboration – whether now or in the future – is going to require nurturing relationships. How Do You Nurture Relationships? Are you doing anything to nurture the relationships of people you do want to collaborate with? Do you like and share and comment on their posts? Do you share that you use their products? Why you like them? So, who would it be natural for you to collaborate with for both you to benefit? Start a list, and then nurture it. If you belong to a mastermind, it’s been one of the best things I’ve ever done to join multiple masterminds. And you hear guests on my podcast, know I have contributors to my books, and I create content for their membership sites as well as ask them to do the same. I also affiliate for them and them for me. Resources: Facebook.com/groups/fitnessmarketinginsiders Q and A masterclass about the Flipping 50 Fitness Specialist Prior episodes you may like: Collaboration