A lot of people go record podcasts, right? And what did they do? They put on their microphone, they open an audio program, and they record audio in a podcast. Right. Well, great. When I record a podcast, I stream it live on Facebook, and then upload it to Vimeo.  Then my team takes the audio and we make it a podcast. We take the transcriptions and we make it a post. Then we're taking that video and uploading it in a mini course we're creating in Kajabi, that we're not going to do anything with yet. But I'm basically going to turn the podcast into a daily course, so then I can have a daily email about each episode, like a daily nugget.  By literally just taking nine minutes to answer a question, we got an HD 4k video out of it. It gets uploaded to Vimeo, and now we use that as reference material. It gets the audio stripped and made into a podcast. We take that video and we upload it to Kajabi and we're starting to build a course, whether ever do it or not do it, I don't know, but it's worth it because it'll take us seven seconds to upload the video into there, and in 90 days we'll have 90 modules and be like, well, should we do something with this and put some structure around it? And then all I'll have to do is write a two sentence email per, saying "the value of this is not in the email. It's in the content. Go watch." And now all my emails are written out. I don't need a copywriter. And then I'm going to take every one of those videos and I'm going to upload it on YouTube full length. That transcription is going in the bottom of it, and then it's going to have a call to action. It says, "If you want to subscribe to the podcast, click here." "If you want to download our 100 day free business, PhD marketing course, click here," and then they go to Kajabi to opt in, and then every single YouTube video has that. So then all the captions are already SEO rich. We tagged the video and then each one of those ranks and every single one of those 100 videos serves as a lead magnet.  Drives every single thing back to Kajabi to get somebody's email, to take them on a journey. And then in the bottom of those emails, as our super signature says, Hey, if you want our email course, buy it. If you want to join our mastermind, click here to apply. Or if you want to hire me for consulting, click here.  And that was all from one nine minute video. And we're taking that video, sending it to our video editors. That's right. And then we take that video and we give it to our video editor, Eric, who takes it and then makes it. 60 second to three minute clips out of it. That already have the captions written because of the transcriptions.  And then we take that and we post it on Facebook, what you see, and then we're launching Instagram tomorrow because my wife told me to, and she's always right. So we're doing that and then we'll have those going. Then we have YouTube, and that's all from one nine minute video. And like that's how omnipresent works.  But what I want you to be aware of is the hack is I'm still driving everybody to one entry point, which means I control the customer journey. So all of the content is delight coming out of the lighthouse, but the destination is always the one pier, and you can only park here. So this is just to capture your attention and meet you where you are.