Making your company stand out does not mean you need to write your customer's name in the sky. Sometimes it's just doing the little things that nobody else is doing. Mentioned in this episode: LoomSchool of PodcastingThe Low Bar of Customer ServiceFor my first job out of college, I was a copier repairman. And then later, I got into customer service, I would actually go out, set up the copy machine, and teach them how to run it. And I was amazed at how low the bar was for amazing customer service, I would ask somebody, Hey, would you like me to kind of check back with you in six weeks? And they'd be like, "Yeah, that'd be great." I would ask, "What's a good time?" We would end up agreeing on Wednesday morning at 10 AM on a Wednesday six weeks from now. When I would call back when I said I would the customer would LOSE THEIR MIND. Really, that's where the bar is? I want to talk about a video tool I found. But the first thing I want to talk about is, when you are looking at any tool, sometimes we kind of get a little crazy by looking at all the features, and all the things that can do. And one example that for me didn't work was vid yard. And it was this kind of YouTube-looking thing. But you could see how far people had watched. And at the end, you could have it redirect to a website where you wanted them to go in to make a long story short, I found their interface beyond confusing, I actually ended up doing the coding. And if you are new to the show, I kind of know-how to code but I try to avoid it at all, like my audience doesn't like to code. So I don't want to to I have to type in a bunch of JavaScript. And it was crazy. It was nuts. But I bought a year's worth of this expensive tool. And for me, it just didn't work. And it dawned on me that all these features that that particular service had, I was never going to use. So I found a really cool tool if you want to stand out with your clients. And I'm here to tell you, you're going to hear people say things like, I can't believe you made me a video. And it's so inexpensive, and it's so easy to use. LOOMThe tool I want to tell you about to get to the point is loom. It's $8 a month. And I went over and looked at their feature set, the thing I love about it is this, you can do a call to action. So when somebody clicks play, you can have a little button at the top that says Click here for more information, or click here to try it for free or whatever. And if you go to web tools, radio.com. And look at episode six, you will see or you'll see in your show notes, all the link to a video that I made in loom. And it's amazing. And at the end, people can click on that, which of course, you could put in some sort of trackable clicking device, you can actually edit the video a little bit. I had one where I kind of started off and then botched it and then just restarted without hitting stop. And I was able to go in and trim the video I'm seeing on their website, they say you can actually have filler word removal. I did not know that. And custom branding. And if you're using this with a team, they have a huge amount of tools that you can use with this. And it's absolutely amazing. HOW I USE ITSo what I love about this is somebody will sign up at the School of podcasting. And I will get the notification that hey, you have a new student, I will go over I will get their name, I will get their email and I will make them a loom. This also works on your phone, by the way. So if you're out and about, like I can't get back to my computer, you can just do it right on your phone. And I'm here to tell you, even if it's just to say, Hey, it's Dave, I see you signed up at the School of podcasting. I just want to say thanks so much for signing up. Please let me know where you are in the podcasting process. Whether you're starting if you have an idea or whatever, blah, blah, blah, thanks so much. So that took what 20 seconds, and you hit it and you hit send. And it's there and you can go in and see how it