On this episode I talk about challenge #5, testing the new control. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson, and welcome to the last and final challenge that I made to my Two Comma Club X Coaching Members that now I'm making to you as well. Hopefully, you've enjoyed the last four episodes. This is the last in the series, and this is Challenge Number Five, which is called Testing The New Control. And I hope that you guys get a lot of value from this. I hope you enjoyed the series, and I hope you enjoy listening in behind the scenes for a special presentation I gave to just Two Comma Club X High End Coaching Members. With that said, I'm going to cue the theme song, and when we come back, you guys will have a chance listen in to the last challenge, Testing The New Control. I got one last cool thing to show with you, guys. Okay, how many of you guys got the soft launch of the Traffic Secrets book? If you didn't then that's really weird, because literally that's what I've talked about for the last month on eight billion interviews. So when I was writing the Traffic Secrets book, half the time I was writing it I was thinking about the funnel for it, because that's what I do. And I'm happy to report back that the new funnel is out converting every funnel I've done in the past, and there's some very specific reasons why that I believe. And so not only did we do that, we went back and we redid the Dotcom Secrets and the Expert Seekers and put those live, they're both live as well. There's some ads running to them. We haven't starting promoting, but just the ads hitting right now, we've more than doubled the average cart value just by making these tweaks and these changes. And so, for us, in our business, whenever we're creating something, I always have a control. So control is the current best thing we have right now, and we're always trying to beat the control and figure it out. For the last couple of years, the control for all of our book funnels have been the same. You guys have all noticed them. They were usually dark background, video, a two step order form right-hand side, and that was the control. And I know it's for my control and we tried to beat it for a long time but we hadn't been able to. And it's funny because I've seen most people in the community have copied it and they use it over and over and over again. And so, for me, I was like, "I want to figure out an incremental change." I spent a year while writing this book researching for the book funnel, because I'm like, "What good is having the best book in the world if you haven't the best book funnel?" And so I spend a lot of time geeking out on this. There's some real unique, interesting things that we did as a team that I want to show you guys. And hopefully it helps just give you guys some ideas of things you can test. But I'm going to show you guys our control, because again you guys can test this versus whatever version you're doing. So I'm going to show you. I'm actually going to go into the funnel real quick to show you what we did and why. And some of these things are hacky things and it's worth figuring out how to hack them. We had Jamie Smith. I think most of the things he used to hack, he put in CF Pro Tools. So you can pay him for some of these hacks. I don't know how that all works. I don't know how he gives them or sells them. But these are the little tweaks and things we made that. Some are ClickFunnels out-of-the-box, some of them you need to use CF Pro Tools, but they're all easy to do. Any technical person can do them. I can't do them, but you could hire any person who's one step more technical than me or you and they can do it really easily. Here are the changes for the control. Number one, do you notice it's very white? All in the past, my book funnels always were dark background with white text, mostly because I thought it was real