I almost forgot this secret, but I was reminded tonight and so far it’s working flawlessly. On this episode Russell gives some quick advice on how to increase your conversion rates when doing a webinar. Here are some of the amazing things you’ll hear in today’s episode: Find out why Russell took a “ready, fire, aim” approach to his latest webinar. Find out how he was able to take a live webinar and make it better by adding what he missed after it was over. And hear how he perfected his Clickfunnels webinar over hundreds of live webinars over the first year of its launch. So listen here to hear Russell’s advice for perfecting your webinar, and increasing conversion rates. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I’m at the office late night, just did something cool I want to share with you because it’s something you should be doing inside of your webinar, with your presentations, and with your funnels as well. Alright so some of you guys saw the Webinar Fuel webinar that Anthony Morrison and I did recently. In fact, we just did it tonight, for the time you’re listening, or the time I’m recording this, but it could be a week or so by the time you listen to this episode. But basically what happened, we came in here and we did the webinar. It was one of those ready, fire, aim things. I was like, “If we plan this to be in a month from now, it’s going take us a whole month to get it launched.” And we said, “You know, let’s get it done quick.” So we gave ourselves like 3 days. So what that meant was day number one, which was Monday, I created a registration page and promoted it. Day number two, I created the slides as quick as I could, which weren’t perfect, but they were kind of good. Then day three, I finished slides and we went live, and it was just chaos, because we had over 10,000 people registered, we had I think 3500 live, I don’t know, it was chaos. It was a lot of fun though. We did the webinar and overall the webinar was awesome. It crushed it, sales converted really well, everything was awesome with it. But there were like 3 or 4 spots that I could tell didn’t work quite right, that we missed something. Looking back at the questions that people submitted after, it was like, they’re missing this gap. And the urgency and scarcity wasn’t right, and a bunch of things were missing. In fact, it was kind of fun, Todd my cofounder and partner Todd, he watched it and then he messaged me, “Russell, you messed up. You forgot about this and this and this.” And I was like, “How is Todd teaching me webinars now?” but it was actually really good. It was some of the most, the key things that we did inside of Clickfunnels to increase conversions in our webinars, and I totally forgot about it as I was rushing to build these slides out. So basically what it was, again, there was no urgency and scarcity. A couple of things, if you’ve ever gone through any of my webinar trainings, I talk about how in the offer stack you want to introduce constraints so that later in the stack you can unlock those constraints. So what the thought was, instead of saying, “You get webinar fuel with unlimited everything.” was coming and saying, “Hey you get webinar fuel and it’s going to be limited where you get 20 webinars you can build, 100,000 visits.” things like that. So there’s constraints, which people are annoyed by the restraints but it’s okay, because it’s still pretty good. And then at the end of it, the bonus that gets people to act, is to say, “Hey, those who get started today, while we’re live, we’re going to release these constraints. So instead of having 20 webinars you get 100.” Or unlimited, or instead of this you’re gonna get this, kind of break those things out. And so what’s cool about that is, he told me about that stuff and I was like, “Oh my gosh, he’s right.” And right now we are, Brandon Fischer on our team is rendering out the webinar and getting it ready, all sorts o