Today we’re talking about webinars and why webinars can totally suck because in truth, webinars are really sold as this magic thing that’s just going to make everything work. When it all honesty, it’s not really as perfect of an engine as you’ve heard. And it’s really weird because you have heard people like Russell Brunson touting the fact that everybody was in their Inner Circle must create a webinar and you run that webinar every single week until you’ve made $1 million period. Don’t deviate. Don’t automate, do it. That’s what he tells people. But really in all truth, there are things about the Webinar that nobody knows, number one, because you don’t know the stats about a Webinar. And number two, you’ve never really tried to scale a Webinar and there are some serious issues, but if you get it right, it’s still one of the best systems to use. So that’s what we’re talking about today. So about three years ago, this gal had built her business. She was teaching people how to build a staffing business and she was going business to business selling high ticket and doing it, but she was always traveling, never able to be home, and she was like, can’t I scale this? She was doing YouTube but massively and she was like, I should be able to make money with this. How do I make money? And so she looked online and everyone said do the webinar. And so she had decided, okay, but here’s the thing, the secret with her, she didn’t say, I’m going to go learn everything, become a webinar expert. She said, I’m going to go find somebody who knows how to do this stuff. That’s stroke of genius that literally took years off of her learning curve, brought her knocking on my virtual door. I was the guy who’s going to build this funnel for her. And so she gave me all the ideas, everything she wanted, and I said, okay, that’s wonderful, but if we’re going to do this right and you actually want a webinar that’s actually going to work, I needed to take your stuff, I need to adjust. Are you okay with that? And she’s like, yeah. So first thing is with a webinar, in all truth, the first page has to be 100% curiosity based. If you can’t make somebody say, I don’t know what this is and I have to find out you’re not doing a good enough job, everybody wonders why your webinar doesn’t work or why your first page in your funnel doesn’t work. It’s usually curiosity. And if everybody’s webinar, they’re like, this is the way that makes so much money online. Those, and you’re like, oh, I know that. If somebody looked at your headline and says, Oh, I know how to do that. Already done. You’ve just destroyed here. Entire opportunity in order to make your business work, curiosity has to be built in. So we built an awesome curiosity hook. We made sure the page looked spectacular, so that way she looked professional and we hacked what was working already in that niche. And in the webinar space, after we built the Webinar with the ecosystem and all the emails that follow up and the emails and make sure you purchase and everything, we decided to launch. Now when you launch your first Webinar, it’s not going to be perfect and don’t expect perfection. You’re going to fall flat on your face and that’s okay. And when you do launch your Webinar, make sure you’re only promoting it for like two or three days before the Webinar. There’s this statistic out there, I don’t know what it actually is. It just says that we have less of an attention span than a goldfish. I don’t believe that’s exactly true because you’re still here, but at the same time, you know it’s totally possible. So you need to make sure that you’re giving people only a small window because if it’s longer than two or three days, I guarantee you people will forget and they will not come. That is traffic that is wasted. If you’re going to run live, either run it once a week and only advertise in specific spots or run it two to three times a week and just put in the work. And yes, live webinars do far, far better than au