How we did $23,000 dollars in sales in front of a live audience. On this episode Russell talks about how when you do a live event you need to do cool stuff because people love it. He talks about a live webinar he did yesterday and why it was so awesome. Here are some of the fun things you will hear in this episode: Why Russell’s plan of starting the webinar 10 minutes early to get everyone fired up was thwarted by a non working video. How doing the webinar live with everyone watching is comparable to being on a first date and trying to kiss with the girls parents watching. And find out out how many people joined Clickfunnels and how much money Russell made from this e webinar. So listen below to find out how Russell’s live webinar went during his live event. ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you to Marketing in Your Car. Alright everyone, I’m sure you’ve been on pins and needles since yesterday’s podcast, wondering what happened. Did Russell do the live webinar? Did it convert? Were there technical problems? What happened? Anyway, I’m going to tell you guys the story. We started the event yesterday. It was really cool. It’s funny, when I used to do my events back in the day, I would try to jam in every single thing I knew for two or three days, and people would get so overwhelmed, they wouldn’t do anything. This event has been very focused on just one thing and digging really deep into it, and not just having training, training, training but trying to pull in other cool things outside of that to help facilitate, teach, and coach. It’s been a fun process. We started out the day with me on stage talking about stuff. I didn’t go in a lot of depth about the perfect webinar script because everyone had seen that but I went in depth about how to create the offer, how to do the content section, and things like that. We dug really deep there. They had some exercises which people got to create their offer, things like that, and then create their content pieces, the one thing in the three secrets. That was cool. Then after that, I had Liz Benny who is one of our webinar case studies who is crushing her webinar right now, she came on stage and we brought a couch up, and I just did a Q&A with her and asked her questions about her webinar. People loved that. It was so cool. We spent almost an hour of her talking about it and her experience, the ups and the downs, and all the stuff that happened. I think it gave people a lot of hope and faith as they’ve been struggling and trying to get theirs done which was cool. Then after that, I did a presentation on how to pitch because a lot of people can follow the script well but then they can’t get up and actually present it well, so I’m teaching how to do tonality and voice inflections, and trial closes, and all these important things. Then we went to lunch. While everyone was at lunch, I got my laptop set up and we hard lined it into the event center. I was so scared that the internet was going to crash or a million different problems. I had a webinar. We had about 1200 people registered for it. It was starting at two o’clock mountain time. We were going through it and I told everyone at two o’clock, come into the room. You got to be quiet because I’m starting live. If you guys want, you can just watch me and learn from the way, seeing me actually do it. They’re all coming in. We’re getting ready. I was going to start 10 minutes early and get on there and start welcoming people, but 10 minutes early, I did one quick run through of my slides and it turns out none of my video files of my slides were working. I’m scrambling, trying to get it to work, trying to get it to work and none of them were working. We had one minute before the webinar was supposed to start and they’re still not working. I’m like, “Oh man.” I throw out all the slides. I deleted all the slides of the video stuff, found the video files, and it was crazy. Then it’s top of the hour, supp