See behind the scenes of what happened at our first annual Funnel Hacking Live event. On this episode Russell recaps, step by step, the stuff that went down at the Funnel Hacking Live event. Here are some exciting things to listen for during this episode: What happened each day during the live event, such as car racing. How the event raised $25k for World Teacher Aide. And all the other cool stuff that you missed out on if you didn’t go to Funnel Hacking Live. Listen below to hear some of the cool highlights from the Funnel Hacking Live event. ---Transcript--- Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing In Your Car. All right, everyone. I keep getting questions and Facebook messages and boxes and everything. For those of you guys who were not at the Funnel Hacking live event, if you weren’t there, honestly I think you missed out. We had an amazing time. So I just want to give you guys a recap, for all those who have been asking and wondering. It was fun. For those of you who are Marketing In Your Car members who were actually at the event, I allowed you to pull me aside and say, “You know, Russell, I heard your podcast about how nervous you were before the event, but this has been amazing.” I appreciate you guys who were there and supported us. We had a good time. So I’ll kind of walk you guys through what happened. I’m going to share everything because that’s kind of how I am. If you haven’t learned that now, I’m very transparent and I always want to know. I don’t want to share numbers to brag, because that’s annoying. I hate people who do that. But I want to share them just so you can kind of know what happened so that if you’re trying to do an event, you can look at what we did as a gauge of what might be good or bad or whatever. I hope that helps. I remember when I first started going to Bill Glazier’s mastermind groups and he would share his numbers. Then it was like, “Oh, so that’s how much money people make.” When he shares with me how much money per head they were making on people in the room at the events, I was like, “Oh, now I have something tangible I can assign things to, to see if I was doing it right or wrong or somewhere in the middle.” That’s why I’m going to share and that’s the only reason why. It doesn’t really matter how much money I made. All that matters is that you guys are getting some cool, actionable info. Let me break it down. First thing we did is the day before the event we flew in and we actually had our top JV partners, some of our Inner Circle members and some other friends and stuff come and we went to this exotic racing place. We went and raced cars, like Ferraris and Lamborghinis and it was super cool. And we got some amazing footage of everyone having fun, having a good time. And then Jeff Walker, who won the Ferrari, he was there too so we filmed an amazing, I mean crazy amazing promo video, with him there, that we ended up showing on day two of the event, which I’ll talk about in a minute. I’m sure we’ll post that video online so you guys have a chance to see it. But it was amazing. That was the first day. It was really cool just to get to know everybody at a more intimate level and build a relationship and give everybody a really cool experience. Even people that make crazy amounts of money, I thought they would be like, “I’m racing cars, blah blah blah.” But they all loved it and were so excited and blown away and grateful for the experience. So step one, if you’ve got affiliates to do cool stuff like that, do cool experiential type things where you bring them all together. The reason why we did the Ferrari stuff is I knew when we were giving away the Ferrari for the book launch, I knew only one person could win. I know that a lot of times if you can’t win a contest, if you know you’re not going to win, you won’t even try. And we need a lot of people to try. So we said, “Hey, let’s do a top 10.” And we eventually opened it to the top 15 partners, who get