Now that the event is over, here are some of the most important steps I'm taking in my business…   I just finished OfferMind 2019, and it was incredible.   Now, that might sound weird 'cause it was my event’ but the reality is - it was REALLY good.    And as Sales Funnel Radio is all about documenting the journey, I want to...   Do a quick recap...   Tell you where I’m at now...   Explain what's happening now that OfferMind is over and WHY I’m in the process of DECONSTRUCTING and SIMPLIFYING...   Tell you WHY hiding in the park is one of the BEST moves you can use to grow your business…   OFFERMIND - THE RECAP   At the time of me creating this episode, Offermind was a week ago, and ‘Oh, my gosh,’ the event was...   This year OfferMind was 650 people, by contrast, at the first event last year, we had 140 -150 people show up.   The event was super cool. However...   The only problem is that most of the tickets were free.   In fact, they largely were free; people got them as bonuses for buying other offers…   And that's okay, but the downside is…   It pre-frames the brain for FREE stuff, so when you go to sell, it's just harder.   The #FACT is:    It's a little bit more challenging to pitch a ‘FREE’ room.   Now, I understand everybody is in a different scenario in their life and I'm not making fun of that at all, but that's just the reality.   If it's a completely free event it's very different than if people just pay just a little bit.   OFFERMIND 2019 - FILLING THE EVENT   Filling events is hard!    I kept track and we created 15 separate campaigns + 1 Ad Campaign   Which means it was 16 Campaigns that I ran in order to fill this year’s OfferMind.   That was *HARD*   In fact...   Running campaigns to fill the event was as hard as the event itself, if not harder.   I always wanna do awesome and over-deliver for the people who come to my events, but it’s very challenging to do that...   We had an awesome group of volunteers who are our social agents from my groups, and they volunteered to help set up a few things.   (The AWESOME volunteers… *Bonus Points* if you can spot me ?)   We had an amazing company come and run registration for us - that's all they do at events.   OfferMind cost about a quarter-million bucks for me to put on.   AV is very expensive and Swag was 50 grand alone.   And I know I just did an episode about this, but I thought I'd just recap to show you my next steps…   THE FIRST RULE OF FIGHT CLUB SELLING OFFERLAB    Most people don't know what OfferLab is yet.   ...‘cause, like the First Rule of Fight Club: Don’t talk about Fight Club, right? ?     OfferLab is pretty ridiculous and it’s NEVER been offered before - by ANYONE!   So we sold OfferLab at the event and we had this really cool thing created.   It was a packet with A LOT of cool stuff in it…   However, I'm NOT gonna tell you about the offer right now 'cause I wanna share it with you another time.   BUT… (and this is sooo cool!)...    I had a stage rush.   … and that says something.   I spent five days creating the pitch.    Before that, there was the ‘brainstorming’ and all these other things, but when I finally landed on it...   I was like, “This is it! I’ve hit it! This offer is freaking sexy!”     From stage, we counted $1.9 million in sales.   MY FIRST STAGE RUSH   Here’s what happend…   I was pitching and showing more about what the program was worth and I hadn't even gotten to the price yet, and a guy stood up...   I still remember it!   Stage left, on the front, this guy stood up and started shimmying through everybody else to grab a form at the front of the room.   There were tables at the front of the room, and this guy went and slapped his credit card down before I even said the price or did a price drop.   It was so honoring.   Then it was like a waterfall that started slowly…    I think I spoke for an additional 10, 15 minutes while everyone got up...   I'd never had that experience before, it was so cool.   Brandan Fisher, (he cre