I'm going to show you a deep look into the top of my Value Ladder and the offer we're selling there (and why)...   We're in a marketing economy where customer success equals the future of our companies.   … so if you can't get success for those who buy from you... you're gonna die.   So one of the questions I ask myself is:   How can I get faster results for those who purchase from me?   My answer is LIVE EVENTS… but not any ole live event - I’m talkin’ something SPECIAL…   In two days from the publication of this article, I’m gonna be running my first high-ticket event, OfferLab …   And I thought I'd tell you what it is… and why I know that it’s gonna get AMAZING results for people.   First, let me tell you why I LOVE live events sooo much!   EVENT MAGIC   There's something to good Live events that makes them extraordinary   If somebody's willing to schedule a time to come to a live event...   i.e.,   Get the babysitter   Take off work or their own business   Organize the flight and the hotel room   Take the time to show up   ....that's NOT the same kind of individual as someone who wants to download a member's area, and just consume content in their basement.   You know what I'm saying?   It's just NOT the same kind of person.   The more workshop style events are the ones that I appreciate going to the most.   I don't just want to be spoken at...   Even OfferMind is not just a ‘let's just listen to Stephen speak for three days event,’ I hate that.   I'm there to network... but it's NOT why I go.   I'm there to learn…  but I'm NOT there to be spoken at.   I really wanna do things at events that are hard to pull off on my own or that would take me a huge amount of time or money to learn on my own.   I think this workshop-style approach was part of the reason why FHAT was so successful back in the day.   THE FHAT EFFECT!   The FHAT events were small groups of 60-ish people.   It was an expensive room - people would pay 15 to 30 grand for three days.   First, Russell ran the event... and then eventually, I had the privilege and the honor of running it for him.   So people would work with me during the day and then Russell would do spot training in the evening.   It was a really powerful event.   Eventually, I began to notice this weird phenomenon, ( I didn't expect this at all), but without fail, the fastest success stories ALWAYS came from people in the FHAT event.   I'm sure there were anomalies, but that was the general pattern.   That was a powerful lesson for me because I started realizing ‘the role of the event.’   A lot of people were already successful... or they were brand new and serious…   But I think one of the reasons why the FHAT success rate was so high had less to do with whether someone was already successful… and MORE to do with *INTENT*   It was the reason why they showed up in the room.   The FHAT Event was fast, furious and very focused... it was a workshop style three straight days... and by the end, people had tangible results:     “Sweet, I got my sales message.”       “Awesome, I got my offer.”       “Cool, here's my funnel.”     And for what we didn't get done there was a ton of easy pre-built things for them to use... . We specifically focused on all the things that are very hard  to do on your own. THE DEATH OF FHAT   The FHAT event doesn't run anymore... and here's been this hole in my heart ever since.   I can’t bring the FHAT event back because it's NOT my event (it's a ClickFunnels/ Russell Brunson event), but I've always wanted to have a similar event of my own…   But I wanted to bring it back in a very different way…   I’m talkin’ Larsen style 2.0.   INTRODUCING OFFERLAB...   OfferLab is happening on May 23rd, 24th, and 25th - it's something I'm only doing twice a year - so far, I don't see a reason to do it more than that.   At its core, OfferLab is a workshop event.   Now, I know that's nothing new... but stay with me ;-)   OFFERLAB DAY#1:   After the first Funnel Hackathon e