Now, if you don't know…   Cart closing is one of the most powerful things you can do for any product that you sell.    I think one of the BIGGEST reasons why people don't sell as much as they should is that they are ALWAYS selling their product...    If you just add in a cart open and cart close sequence you add a ton of urgency and scarcity…   And something that may have left your potential customers feeling…    “Hey, I can get it at any time...”    … suddenly becomes even more valuable than it is … simply due to the addition of MORE scarcity and urgency.    Scarcity and urgency are the easiest weapons you can pull as a marketer, and one of the easiest ways to create that is by closing the cart.    MASTERCLASS CART CLOSING    A few weeks ago, I decided to do a rerun of what I call the OfferMind Masterclass.   The masterclass is a deep dive through six different steps on how to actually create and launch an offer.    It's six sessions (two hours long), over three days - so it's two sessions a day... and that’s A LOT.    ...it's a ton of fun and I love doing it… but it’s *EXHAUSTING*   At the end of the masterclass, I said, “Hey, if you get this Masterclass, I'll give you guys a FREE ticket to my OfferMind Live event.”   However, because I'm following the principles  of cart closing, I needed to create a cart close sequence to increase the pressure.    Now, a lot of people create a sequence to launch their product, but many people forget the close sequence.   YOU’RE LEAVING MONEY ON THE TABLE   I remember the first webinar I ever put out there, I created all these campaigns to promote it…    Go register   Go do this...   There were all these sequences…   I remember spending tons of time sitting at the computer thinking about what emails I could write that would create A LOT of registration desire, (which is very similar to buying desire).    I wanted people to think…   “Oh man, I wanna go register. I gotta go see that. I gotta have this!”   As I went through and started creating these sequences, I realized, “Oh my gosh, I need to have a cart close sequence as well.”   It's one of the ClickFunnels, Russell Brunson’s Perfect Webinar-isms to do that, and now,...     I've become as obsessed with the cart close sequence as I have the cart open or promotion sequence   I’m OBSESSED with how to create A LOT of noise around the cart close.   I want people to know…    Hey, we're actually gonna take this away.    This isn’t gonna be around FOREVER!   TEST THIS!   I remember the very first webinar I tossed out that was a BIG success…   I was playing with different cart closing sequence timelines   At first, there were three days from here's the offer to let's go ahead and close the cart...    And funnily enough, that actually felt a little bit long for me the sequence I use…   Hey, why don't you go buy...   Watch the replay…    Here's another reason why you should go get it…    By the way, there are only a few hours left...   ...that's kind of one of the standard sequences you'll see in an info product launch, but you can use it for ANYTHING.    Then I was like, “What if I tested 24 hours?”    So a few weeks later, I did a live webinar again and I gave them 24 hours to make the decision to move forward…    … and that was too fast.    So I was like, “Alright, well, maybe somewhere in between…”   Here’s what I found…   Personally right now, whether it's…    An Info Product   A Physical Product   Some kind of Coaching    Consulting    ...whatever it is, personally, right now…    I like to close cart about 48 hours from the time that I give them the option to buy.    Now, that doesn't mean that I won't reopen the cart strategically and make the buying sequence longer…   But I will definitely close down a cart within 48 hours, and I recommend you do that too.    I dare *you* to give it a go and then come tell me if it makes you MORE money.    … because I'm pretty sure you’re wallets gonna get fatter just by you takin' yo