Offer creation is for any product or service in any industry at any price point. It has nothing to do with building a funnel and can be done offline, online, or in person...   If you have a great offer, you can sell anything…   But how do you create an offer that makes any product so sexy that people will rush give you their money?   With my offer creation process, you can sell anything including a pair of socks.   Without a plan to sell, product creation is a waste of time.   It’s a simple formula that I use to draft an outline and figure out what my offer will be.   The thing that drives me crazy is when someone says, "Ah, this doesn't apply to me because I'm in retail. This doesn't apply to me because I'm in B2B. I sell things on Amazon, I can't make offers."  *IT DOES* Anyone can use this process.   Companies fly me out to do a solid eight hour day with them to craft a detailed plan of what their offer is going to be. We create the sales message behind it, the best funnel for that offer, and the sales message to their market.   These consulting days are awesome fun and... REALLY EXPENSIVE. However, you don’t have to pay $30,000 for me to share my formula with you - because I ’m gonna share it right now…   There's obviously the bigger, deeper process that I’d go through when I'm about to launch a product, but I want you guys to see how I would craft an offer around socks.   Hop over to YouTube, if you’d like to see how I went through the process live with my Science of Selling Online group. WHY I WON THE “30 DAYS” AFFILIATE CONTEST   When I was preparing my affiliate offer for Russells  30 Days book, I knew that my offer was gonna be better than anybody else's out there.   And when the results came in, I had nearly 2x the sales of my closest competition. The reason for this is because of the way I craft offers.   If you’d looked at all the promo emails that were sent out during that campaign, you’d have noticed that it was the same freakin’ email.   There's nothing wrong with prewriting emails if you're gonna get just people to promote in general, then sending pre-written emails is a good But if you actually want to get serious, then because sending out a white email that’s the same as everyone else's is the epitome of a freaking red ocean!   Understanding the red ocean is not just what people are selling and how they're selling it.  You also need to look at the actual messaging and the funnel they're selling it with.   If you're blasting out the exact same material, then you’re still in that red ocean - and that’s not where the money is made   FISH SLAP THE CRAP   I don't care if you're selling your own products, or promoting somebody else's. I'm gonna teach you how to create your offer from a marketers perspective.   I'm not here to slap people around by saying  "Oh, that's crappy, that's crappy! Don't do that!" But I am here because I wanna share with you that there is a total junky way to do this, and a real way that actually provides value.   I'm a firm believer in something that Todd Brown said. He said, "If you have nothing else of value to say, then you need to end your funnel."   DUDE! WHAT ELSE…?   I had only been at ClickFunnels for about two months when Russell turned around, and as with all great ideas, he said:   "DUDE! You know Stu McLaren?" "He's got this thing coming up called TRIBE and I wanna promote it 'cause it's really good. What else could I give with that product?"   Until that time, I had never considered the fact that you would create an offer around an affiliate link.   Russell doesn't promote many people's products, but when he does, he is very methodical.   So I wanna walk you through the process that I watched Russell use, and that I now use myself, as well. TOOTHPICKS AND JUMP ROPES   The reason I chose socks for this example is to show that this process works for anything however ludicrous. You could even use it for toothpicks. In fact, it works for any product at price-point in any ind