After the basic marketing principles are learned, tracking effectiveness really just comes down to simple numbers…   One of the BIGGEST reasons why people don't move forward in this game is that they feel that they’re unqualified for what they're being taught.    Meaning, they say:   "That’s awesome, but it will NOT work in my situation."    Besides doubt itself, that attitude has killed more dreams than almost anything else   The belief that what they're learning doesn't actually apply to them is, in my opinion …    One of the biggest reasons why people don’t move forward in their lives and get what they want.    I have a bee in my bonnet about this… and frankly, it pisses me off!    I've had so many people say things like:    "Stephen, you're in the info product space, therefore what you’re teaching can't work for me, because I'm selling e-comm..." or whatever.     So, I wanna teach you how I used specific marketing principles and applied them to an e-comm funnel!   I'm following marketing and sales principles, not funnel principles.    The marketing and sales principles tell me what to do beyond, "What’s the model?”    ...and so I just follow these principles.    It doesn't matter what you sell, it has nothing to do with that.  BEST MARKETING PRACTICES, (NO YOU’RE NOT THE EXCEPTION)   *TRUTH NUKE*   You’re selling to a 100,000-year-old brain, so unless you've found that one person in 100,000 who’s found a way to negate the human brain, this applies to EVERYONE.   And *YES* … it’ll work for you, even if you're in...   Retail   B2B   Multi-stage high ticket sales.    And it’ll work for you EVEN if you don’t collect the cash on the internet…   Those types of things are mechanics.    I want you to understand marketing and sales at a deeper level than just ‘how do you sell in just a single scenario.’   The principles are the same and the product really doesn't matter nearly as much as people think it does.    (Yep, still pissed, but I'll stop pounding that point now!)   The bottom line is, everyone could achieve so much MORE if they just actually start executing!  SELLING CAPITALISM SWAG   I love selling info products for a lot of reasons, but today, I'm gonna walk you through how I boosted the cart value for some physical products…   I’m gonna share the case study of my recent Capitalism Swag funnel.    This is something that it might be advantageous for you to go to salesfunnelradio.tv to watch  - click the link and it'll take you straight to the YouTube channel…    *However, my blog writer is awesome - so if you prefer to read you can stay put! ? DIGITAL MARKETING STRATEGY - MY OPENCART   So this a screenshot of the stats dashboard…   The cart was open for about five days, but the stats cover a week, 'cause there were a few follow-up sales that happened because we had some "seen but not purchased" email sequences going.   So this is July 17th - July 24th, 2019.    There are a few key principles I wanna share with you guys on this, but first, let me show you the funnel...   FUNNEL PAGE #1:    We gave the option to buy the Capitalist Pig t-shirts.    (...and by the way, you can go to capitalismswag.com and sign up for the notification list if you wanna jump on the next drop.)    The whole goal of Capitalism Swag is to make rather jarring t-shirts which say the message so that you don't have to.    The offer was a $32 t-shirt; which was NOT cheap, but not crazy expensive either.    I mean, there are t-shirts out there that cost way more than that…  but it's towards the upper range.   And let’s face it…    It would be really weird to sell discount Capitalist Pig t-shirts - that would be against the actual message.    Anyway…   There was a male fit and a female fit.   You could buy 1-5 shirts of any size.     We added a $19 bump -  which was a hat.    It's so dumb to not have a bump!     Anyway, the bump was 19 bucks, which is very comparable for a hat.    FUNNEL PAGE #2:    On the next page, we offered a hood