"How to market your business" "marketing strategy" "product launch"   You walk into a group of people (your dream market)... what do you say and do to get their attention?   STOP!   Before you read any further, I wanna drop a truth nuke… Reading this article could either be the best thing you do all day… or a MASSIVE distraction.   ARE YOU READY FOR A PRODUCT LAUNCH?   So before you continue, I want you to answer these quick questions, (and here they are):   Have you studied Market Selection?   Do you have a Product?   Once you have a product, these are some of the Acts of Marketing that you can use to create a ton of noise when you launch.   I've been at this game for six years now,  and hindsight’s 20/20... so looking back, if I give one piece of advice, it would be:   Stop obsessing over:   Funnel types - until you have a product   Offer Creation Methods - until you’ve chosen a market   Your Dream 100 List - until you know who your dream customer is   What to build - until you know who to sell.   Last episode, I talked to you guys about how to select a market, and it's super powerful - I believe it’s where EVERYONE should start when they're trying to decide what to sell…   The big issue that I ran into in college was I was that I knew a lot of strategy... but I didn't have a product…   AND THAT’S WHY I WAS BROKE!    So if you're studying Acts of Marketing without a product…    Stop getting distracted with campaign styles of marketing. If you don't have a product yet, don't worry about this crap.   This is powerful stuff, but you don't have to know EVERYTHING at once.   CASH FLOW IS KING …    First of all, you need to learn:   Market Selection/ Market Design, i.e., How to choose your market…   Start selling before you create the product (which is totally possible).   I made six figures before my product was even done - which is super powerful. Events are the same way. The next OfferMind event hasn't happened yet, but we've already cash flowed a lot on that thing.   You can study market selection without a product, but studying acts of marketing is a distraction.   INSTEAD...   Study product creation.   Study The Seed Launch from Jeff Walker.   It's a great way to get a product out there that you don't even have built yet to get paid for…   There’s no bait and switch, your customer knows that the product isn’t created yet.   What I'm trying to help you understand is…   Acts of Marketing are very different from Market Selection   I believe acts of marketing are the second thing that you need to study. Too many people get distracted by the acts of marketing...   ...and I'm teaching Acts of Marketing today.   I’m gonna teach you how to get your product out there.   So if you don’t have a product yet,  I’d figure out how to choose your market first.   MY NEXT MARKETING STRATEGY?   The BIG QUESTION that I’m trying to answer at the moment is:   How do I sell more OfferMind tickets?   … that’s the thing that I'm trying to figure out right now, and I'm not quite sure on the answer yet; I've got a few places I can take it…   So in this instance, I'm NOT talking about Market Selection, I'm talking about Acts of Marketing… and I’m specifically talking about Launch Campaigns.   There are launch campaigns, and there are evergreen campaigns.   A launch campaign leads to a single day/ event/ time, where all the pressure is released in ONE go.   A launch campaign introduces a product to the market in much the same way Hollywood does with a movie.   (I’ll cover evergreen campaigns in another blog)   But for now, let’s take the Avengers: Endgame…   There was a lot of pressure and a lot of build up.   There were even whole movies ahead of time setting it up.   On the radio, I heard that Endgame is the fastest movie ever to gross $1 billion, or at least they're on track to be. That's nuts!   That’s the fruits of a launch campaign...   Most of the time, people don't design a launch campaign - which is why they don't ev