How am I using the Perfect Presentation Script in OTHER people's funnels?   Are webinars dead?   Kinda…   Russell doesn't use the term webinars anymore, it’s now called a ‘presentation’.    … and it's because people are like, "Well, I'm not gonna do a webinar to sell my thing."    Frankly, people who think that are missing the point... ‘cause it's the format NOT the name that matters.   The script itself works extremely well... whether you call it a webinar or a presentation ?    So ‘YES!’ the webinar is dead…   Long live the Perfect Presentation Script!   HOW TO PROMOTE YOUR BUSINESS AT OTHER PEOPLES EVENTS!   So here’s a question for you…   Q: What has 5 parts and can be used to sell or launch *ANYTHING* on or offline (and why I’m cycling in the boonies at 10 pm)?   A: (You guessed it…) The Perfect Presentation Script!   And this may come as a shock to some people…   Selling a car, is the same as selling an info product, is the same as selling soap, is the same as selling insurance... etc. Sales is sales.   And the other night, while cycling in the boonies, I came up with a sweet NEW way that I could ‘kill two birds with one stone’ to use other people’s events to save myself hours of work…   Here’s how it happened...   NO THANKS, I’D RATHER BIKE…   Growing up, my parents said I was NOT allowed to drive unless I got my Eagle Scout.    I didn't wanna too... so I biked EVERYWHERE instead.   And it wasn't just down the road, I put in some serious miles in high school.   Recently, I started cycling again…    It was pitch black and I had only the w flashlight on my bike.    I was trying to study the road and pushing super hard, some things were coming at me fast…   It's totally a Children of the Corn scenario...    It was so *FREAKY* … but it got me thinking!   RELEASE THE PRESSURE    It’s been such an intense week!    We’ve been…    Launching   Running lots of payments   Getting lots of people onboarded to Offer lab   Now we're working with people to get all the inputs that my funnel team needs to build their funnel for them.    *Yep! You heard that correctly*   You may not know about OfferLab yet, but this is the second year we've run it.   It was successful the first year, but now we’ve found ways to make it even MORE successful.    So, anyway, it's been an intense week, and honestly, I need time to do aggressive physical activities just to stay in the zone.   I use my little Apple Watch to track my time and distance and I'm at 19 and a half miles in about an hour and a half...    Those of you guys who cycle might be thinking, "Oh, that's not that far, Steve."    I get it, but check out the bike I'm on…   It's a mountain bike…   Look how FAT those tires are.    Give me some credit!    I'm pushing pretty hard, and I burn A LOT of calories doing this.    I’m trying to get in more shape so that I can go jujitsu... it's gonna be a ton of fun.    MY SPEECH WRITING HACK   Anyway,  back to that *sweet idea* I had…   It suddenly hit me that I'm speaking at events six times in the next six weeks.    Which means…   I have six speeches to plan and write and it takes me, on average a solid 8 - 15 hours to create each speech.   People are like, “Woah, Stephen, you don't need to do that.”   I've had people tell me, "Stephen, you could just take a marker, stand up, and teach."  Yes, but that's NOT the point.    Even if I'm NOT selling something for money, I'm still selling ideas.    And so I need to know…   What's the false belief I gotta break?    What are the stories?   This is my craft. I'm not gonna just stand up and just spitball it, that's dumb.    I’m highly prepared for every speech I give, *highly*...    HERE’S MY AGENDA   I'm gonna be speaking at Carnegie Hall along with...   Martha Stewart     Dan Kennedy (so long as his health is okay).    Michael Gerber, who wrote The E-Myth, (that book changed my life in college).    Hal Elrod from The Miracle Morning.    ...I'm really excited about it.    I'm NOT normally th