There’s a reason why no one is buying your stuff… In this episode Russell talks about how to turn up the sexy in your business. Here are 4 interesting things about today’s episode: How Russell learned how to turn up the sexy in his dating life and later within his own marriage. Why if people aren’t buying your stuff, it’s because it’s boring and you need to turn up the sexy. The steps you should take turn up the sexy in your own offers. And why Russell had to delete his Facebook app, and how that can help you. So listen below to hear how Russell turns up the sexy in his business and life. ---Transcript--- Hey everybody, this is Russell Brunson, and welcome to Marketing In Your Car. Hey everybody it’s a beautiful Monday morning after an amazing weekend. Right now it’s sunny outside, I’m wearing shorts. What more could you want in life? Seriously. I did ten rope climbs this morning, trying to get back to the time when I used to be tough. My dad growing up he built a big huge rope climb in our backyard, he spent a whole ton of money buying playground equipment and stacking it up and we had to climb the rope ten times each night before we could have dinner, and I became the best rope climber in the world pretty much. Because for wrestling rope climbing is the most important exercise on earth, so we got really, really good at it. Since then I became weak sauce, so we hung ropes in our wrestling room and I’ve been trying to get back into it. So right now I’m not doing ten times a day, I’m trying to do ten times once a week. This is my third week in a row. I did ten this morning and it was hard and my hands hurt. But I did it and I’m proud of myself. So there you go. So today, oh crap, driving a stick shift again, I gotta remember how it all works. I just killed it. My kids preschool, so all the preschool moms are laughing at me, but it doesn’t matter because nothing can make today not amazing. Alright, so today’s message, is turn up the sexy.  Now let me give you some back-story before you just think that’s a weird thing. It’s interesting to me, that people come into my programs, they ask me questions like, Why isn’t my funnel working, or why isn’t anyone buying my thing, or whatever it is. There’s a lot of reasons right, sometimes the sales pitch sucks, sometimes whatever, but the core issue behind why people don’t buy your stuff, is because it’s not sexy enough. That’s it. So you gotta look at everything you’re selling and figure out how can I turn up the sexy. How can I make this sexier? Because most of the stuff that people are selling, if it’s not selling well, it’s because it’s not sexy. Nobody cares, nobody wants it.  You’ve gotta figure out how to turn up the sexy. So I bring this back to a real world example. Obviously I’ve been off the dating market now for, man, thirteen or fourteen years. Quite a while, so I don’t really remember this 100%, but I do remember enough to know that when I was in dating, prior to falling in love with my beautiful wife, when I went out on the market. When I just went out normal, guess what happened? Nothing, because I wasn’t sexy, so guess what I had to do? I had, well, I shaved my head back then, but if I had hair I would have combed my hair. If I was going out on the market trying to find a date or a woman, or a wife, I would turn up the sexy. I would comb my hair, I would put on some nice clothes, I would try to shower before I went out, so I didn’t stink. I would try to have some interesting things to talk about when we went out to dinner. I would try to be a cool person. I would try to help other people. I would try to be the best me possible. I would turn up that sexy as much as possible. Because, guess what women want? They want some sexy. Same thing the other way. If you see a woman, and she’s all frumpy and angry and frowning, guess what you’re not going to do? You’re not going to ask her out on a date. But if she looks good, she’s put together, she smiles. She can carry on a conver