Cool things I witnessed at a recent fundraiser for my boys’ wrestling. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell. I just jumped in the Tesla. I'm going to drive into the office and I got something cool I want to share with you. We had a chance to go to a wrestling auction this week and some of the salesmanship and marketing principles that I saw were amazing. And so I want to talk through them and how you can apply them to your business. Hey, everybody. Welcome back. I hope you guys are excited. I've had a good week this week. I'm working on some fun projects with the mushifying of Dan Kennedy’s company with ClickFunnels and a new offers coming out and a bunch of stuff. And so I wake up every morning at five this week and I've been excited and got a lot of work done. It's been good. You know the feeling like when you're excited about something, how much easier it is to wake up and do the thing? It's been a while since I felt that way. In fact, I was last night, I was thinking like, when was the last time I was this excited about working on something in the business. And if I'm honest with myself, it was when the traffic secret book launch, which is man almost like two years ago now, is that right? A year and a half ago. Anyway. So anyway, it just feels good to be doing something fun. So hopefully all you guys have got something fun you're working on, because it just makes everything else better anyway. Okay. So as you guys know, I'm a wrestler. My ears are all cauliflowered up and my kids, some of them like wrestling, some hate wrestling, but I've got one stronghold who loves wrestling. And so, which is great. And so we went to the wrestling banquet this year where they were raising money for the wrestling team. And so we were there ready to support and help donate money so that the team can get the stuff we need to be a good team. And I also help coach. So I'm one of the coaches too. But anyway, we go to the wrestling banquet and in the past they used to do a spaghetti feed. They have spaghetti, everyone come, the wrestlers serve the people and they'd have like a silent auction. And I think they said the best year ever was like $6,000 raised. I think the average year is like four or 5,000. So that's kind of the context of where we're starting at. So this time around they met one of the coaches, the coach's wife or someone met these guys who do auctions. They were an auction company and would basically go up there and instead of just like having silent auction where people bid on stuff, that's like an auctioneer up top. And he's like doing the, yeah, can I get five? Can I get five? All that kind of stuff like they do, right. And so it was weird because it was in a bar so they didn't invite kids. It just the parents. So first we kind of like, this is weird. Like I don't know how it's going to work. Like they still had silent auction and we bid on some things, whatever. And then we had dinner and then after dinner they had the auctioneers get up and start the process. And this is where the marketing gold started happening. And as a marketing nerd that I am, I was just like freaking out like watching the process and how they did it and how they were able to get the room excited about giving up money and spoiler alert when it was all said and done, they raised almost $40,000 for wrestling. So yeah like, yeah, a lot. And that's not counting we gave extra donations on top. That's just like the rest of the people, right. Which was really, really cool. And so a couple of things, the first thing they did, the auctioneers got up there. The first thing they do is they had to build a rapport with the audience. Because by default you're like, oh, these guys are going to sell me something. And so there's no rapport. So they get up there and they start telling their stories, who they are and how they're a fam