Update on my “Entrepreneur of the Year” award, as well as a side of marketing that we never get a chance to talk about. On this episode Russell talks about serving your customers at the highest level when times are good, so they will continue to be your customers when times are down. Here are some of the other cool things you’ll hear in today’s episode: Find out if Russell won “Entrepreneur of the Year”. Hear why Russell thinks being an entrepreneur is so similar to being a wrestler. And find out why it’s so important to serve your customers at a high level when times are good for you. So listen here to see why you should always be serving at the highest level possible, despite if times are good or bad. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to the Marketing Secrets podcast. Today I want to talk about something you probably don’t consider marketing yet it really, actually is. Alright everybody, I hope you’re doing awesome. This whole last weekend for me was amazing. I got nominated to be entrepreneur of the year, here in this region of the country, and I had a chance to go down to Utah with my family and my kids, spend time with my parents and I had a great time. Then I went to the actual ceremony and we won. Woo hoo. We’re entrepreneur of the year in the tech category, and now I’ve qualified to go on to nationals, which will happen in November, and if I win that, then I get to go to the world’s. And then maybe there’s like a universe? I don’t know where it ends at that point, or where it goes, but it’s pretty awesome. Anyway, now I’m back in Boise after a long 5 hour drive yesterday, getting back home. I had a chance to go back to my old high school, which was really cool. I had nostalgia, I went back to my old wrestling room, which my high school they’re actually tearing it down. So this is my 20 year reunion this year, and they’re tearing it down, which means it will be gone. The room, the wrestling room that I grew up in, that I trained in, that I practiced in every single day that literal blood, sweat and tears for 5 years of my life was in that room. And it’s sad to see it go down, but it was cool to be able to bring my kids there once before it’s done. It just reminded me of that piece of my life and how much effort and hard work and everything had to go into for a goal. And it’s funny because wrestling is not like other sports. At my high school people liked basketball. So the basketball was upstairs and there was a lot of people playing basketball and having fun. They get to drink and eat food whenever you want. If you know anything about wrestling we don’t get to do that most of the time. People actually show up to the matches, or to the games for basketball, which doesn’t happen for wrestling. And wrestling we were down underneath the basketball court in this little, tiny room that we called the rubber room. It smelled like rubber and sweat and kind of disgusting, I love it though. Not going to lie. And we were doing it not because we thought we were going to get people to show up and cheer us on, it was like, it had to be an internal thing. I have to do this because I want this thing, this goal. I think a lot of times it’s very true, the same things are true in entrepreneurship. I say all the time, in fact, I said it at the award ceremony for the entrepreneur of the year, I said that entrepreneurship is the loneliest job in the world. And wrestling is similar. There’s not fans coming out. The girls don’t line up at the wrestling matches to cheer you on. It’s not that way, you do wrestling because you love wrestling. And I think entrepreneurship is the same way. You do entrepreneurship because you love being an entrepreneur, because you love serving people, you love changing their lives. That’s the thing, the reason, the motivation of why you do it. I think it’s a big reason why here at Clickfunnels do the Two Comma Club and all these things, it’s because I want to award the entrepreneu