I’ve been working on the NEW OfferMind funnel. I have a 7 person funnel building team now, (which is awesome)…   So I thought it'd be neat to walk you through:   WHY I took the old funnel down… The structure of the NEW funnel... The TWO checklists I use to make sure my team can do their job… How I plan to get MORE big names to speak at the event... The EPIC offer creation that gonna knock this outta the ballpark!   WHY I KILLED THE ORIGINAL FUNNEL   The original OfferMind funnel that I built was incredible. It was working extremely well...    A lot of people had already bought tickets, but I took it down because I when Russell agreed to keynote I wanted to make sure that the funnel was the caliber of Russell freakin’ Brunson.   … there’s also another way that I’m gonna use this NEW funnel to create the BEST OfferMind experience EVER… so keep reading ;-)   HOW TO MAKE A FUNNEL AWESOME   The first page is the sales page. Sometimes we put the order form on that page too, but for OfferMind we actually have a separate page.   When people join the One Funnel Away Challenge they get a discount code for OfferMind tickets.   When people use their discount code to buy an offermind ticket it subtracts 150 bucks from their ticket.   Then…   And this is brilliant, (if I do say so myself)...   When you buy a normal OfferMind ticket, we’ve set it up so that you can get a ticket plus a discovery call for the exact same price.   Crazy Cool, eh!    For the exact same price, you can grab a discovery call with your ticket. You add your phone number to the form and it sends that data through a zap over to my phone team who then walk anyone who wants one through a super epic Success Strategy Session.   Next, there's a bump coming up…. I don't want to spoil everything, but it's a freaking cool, and I'm gonna leave it at that… ;-)   WANT MORE?   On the next page, there’s a sweet VIP upgrade...   At a recent event, they had a directory of all the VIPs printed in a booklet that was handed out to EVERYBODY.   I was like, "That's so freakin’ cool. Oh my gosh, that's awesome."   Think about it…   What better way to meet the ‘Who's Who’ that you wanted to connect with when you booked your ticket in the first place!   OfferMind is 1,100 seats, but…   Only the VIPs get:   Their names in the Directory. Early access. Dinner with me.    VIPs get all this crazy cool stuff, but EVERYBODY gets the ‘Who's Who’ booklet, and you ONLY get to be in the directory if you're a VIP.    I was like, "Oh my gosh, that's awesome."   BUT WAIT… THERE’S MORE!   Then one morning, I was thinking about the second OTO  ... (I think about this stuff in the shower sometimes)...   Check this out...   This is so *LEGIT*   I've never seen anyone do this. I learned this when I did door-to-door sales.    Here’s what happened:   I was knocking in one area and I met a guy. He told me that he was in a real estate thing….   He said, "...but don't do real estate.”   Instead, he went to local businesses and told them:   Hey, when new people move to the neighborhood they create new habits and patterns very quickly. Can we place some of your product in their house for free? We’ll put you on a list which will be included in the bundle of products. It's $50 a month per house that we place. Typically we place 200 houses a month.    ...so basically he’d get companies to donate their product plus pay $50 a month to be part of this thing.    They were collecting several hundred thousand dollars, and doing nothing.   I was like, "That's ridiculous. That's crazy."   So check this out:   The first upsell is to VIP, but then the second OTO is the opportunity to buy a one-page ad in my Capitalist Pig Ads Book.   Everyone can place an ad for NOT much money at all.   At the event, I’ll put these booklets on every single person's chair.   So for $500 you can put a full page spread ad in front of a targeted audience of 1,100. That's crazy.    Then as part of the offer, we’ll use that booklet in