On this special episode with Russell’s first ever guest interview, we hear from Joe Marfoglio about the best things to do to grow your YouTube channel. Here are some of the informative things you’ll hear in this episode: Find out why thumbnails are so important to how many people watch your videos. Hear why Russell’s long intro on Funnel Hacker TV cost him views. And find out what tool you can use to not only track your own videos, but also the videos of your competitors. So listen here to find out Joe Marfoglio’s best tips to grow viewership on your YouTube channel. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets show. I hope you guys are excited for today. We have a special guest, and I’ve rarely, if ever, brought on a special guest to the show. But as we are getting closer and closer to the Traffic Secrets launch, I thought it would be fun to bring on Joe Marfoglio, who is the guy on our team who does all of our YouTube stuff. So we’re calling these tails of a funnel hacker, and Joe’s episode is going to be walking you guys through some of the stuff that we’re doing to grow our YouTube channel, and are following some things that didn’t make sense to me, like cutting out our amazingly designed intros and making thumbnails that look goofy because they increase viewership and a whole bunch of other stuff. He literally took one of our videos that had less than 1000 views, edited a couple of things and boosted it to over 100,000 views with no ads spent. So these are the kind of things he’ll be talking about on today’s episode. So I’m going to queue up the theme song, and when we come back you guys will have a chance to meet my friend Joe Marfoglio. Joe Marfoglio, Joe how are you doing, man? Joe: What’s happening man? Hey, glad to be here. Thank you for that awesome intro. Russell: Hey man, this is the first time we’ve done a live interview on this show before, which is really exciting. Very exciting. And I love you have your Funnel Hackers shirt on, and all your Two Comma Club awards in the back. Joe: That’s it man. I’m just waiting for the Two Comma Club X to come in the mail to kind of even out the set, it’s going to be awesome. Russell: Joe just won one last week, you guys, at Funnel Hacking Live he got one, which is pretty cool. Alright, so obviously we don’t have a ton of time, but I’ve got a lot of questions for you. So inside of the Traffic Secrets book, there’s a whole chapter on YouTube traffic. And most of it I pulled from you, because you are the guy who on our team is doing all of our YouTube, doing all this stuff, and you’ve done such an amazing job. So most of the things are there from you. So this is kind of to tease people a little bit about what’s happening inside the book, but also to just get them to know you and understand some more about YouTube. So why is YouTube, do you think, different than all the other platforms that are out there? You know, we’ve got Instagram, Facebook, Twitter, TikTok, all this stuff, why YouTube, why are you so passionate about YouTube? Joe: You know, so yeah you have Facebook, Instagram, and I see a lot of people, it’s very easy, it’s sometimes easier for them to build a big following on Facebook or Instagram, they kind of go to YouTube and they struggle a little bit. And it’s because YouTube isn’t just a social media platform, it is a social media platform, but it’s also a search engine where people are searching for a certain, you know, certain topics. Maybe they’re searching how to do something. You know, so what you have to do with YouTube is not only put up content that’s engaging that people want to watch that has value, but you also have to add kind of a story element to it. And the one thing that you don’t want to do, and I see people do this, is kind of repurpose your content. Like say you have content you put on Facebook, and then Instagram or a podcast and you like, you know, and you distribute to all these different