Going on podcasts can be a great opportunity for small business owners. You’re getting in front of a new audience to tell your story and show your expertise. But did you know there’s a whole other avenue you can explore? Kristin Molenaar does, and she tell us all about it! Plus, in Build Something More, she walks us through forming your podcast pitch.



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Transcript

Joe: Hey everybody, and welcome to Episode 207 of How I Build It, the podcast that asks, How did you build that? Today my guest is… I’m so terrible because I just asked you how to pronounce your last name. Kristin Molenaar.


Kristin: You got it. Molenaar.


Joe: Excellent. Excellent. I’m excited to be talking to Kristin Molenaar. She is the founder of YesBoss. And we’re going to be talking about why being a podcast guest is ineffective for many entrepreneurs. But before we get into that, I do want to tell you that today’s episode is brought to you by three fantastic sponsors: Mindsize, Restrict Content Pro, and TextExpander. You will be hearing about those fine folks later in the episode. Right now. Let’s bring on our guests.


Kristin, how are you?


Kristin: Hey, I’m doing well. How are you?


Joe: I am doing fantastically. Like I said, I’m really excited to talk about this. Because I do feel like for a long time I didn’t take advantage of the fact well enough that I was going on other people’s podcasts and trying to build my audience, things like that. I know that a lot of my guests, this is a platform for them. Basically, what we’re trading here is you are giving me some of your time so I can create good content and I am putting you in front of my audience. So I want you to have people get in touch with you and stuff like that. So hopefully, this will be a good reference for future guests on this podcast and others. But before we get into that—I just said ‘before we get into that’ like three times—I want you to tell people who you are and what you do.


Kristin: I run a company called YesBoss. We’re a podcast booking agency, essentially. So we help mostly service-based entrepreneurs, so online service providers, we help them get booked on podcasts so they can generate more leads in just an hour a week. My zone of genius is talking. I like to talk for a living, and we help other clients who like to do that exact same thing.


Joe: That’s fantastic. And I’ve got to say you do a good job. I get lots of guest pitches each day and I have a pretty strong litmus test for if I’m going to respond or not or if I’m going to accept the guest or not. And you pass not once but twice or thrice, I think at this point.


Kristin: A testament to our service, huh? Thank you for that.


Joe: Absolutely. Because you get the pitches and it’s like, “Hi (name), I’m person…” And then like five paragraphs about why they’re so great. And I’m just like, “I don’t want you to just… I want to bring value to my listeners.” I don’t remember exactly what you said in your email but I read it and I was like, “I think this will be insanely valuable for both me and my listener.”


Kristin: Well, I’m excited. There’s definitely a formula there. There’s definitely a lot of testing we’ve done to those pitches. So I’m so glad to hear your thoughts on it. Thank you so much.


Joe: Absolutely. And thank you for taking the time. I feel like you’ve listened to the show and you knew exactly what I want to talk about. So, you don’t have to say whether you have or not, but it felt that way at least.


So you are a podcast booking agency. There is definitely a lot of value in that. So maybe before we get into the main thing that we’re talking about, why should more entrepreneurs go on podcasts?


Kristin: I would say that it’s like the simplest sales funnel I’ve ever built in my whole entire life. I feel like as entrepreneurs, you know, especially if you’re an entrepreneur that has ever been on Facebook, you’re gonna be hit with a lot of messages about how to do all the things. A