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How to Get Booked on Podcasts: Figuring out Who and How to Pitch with Kristin Molenaar

How to Get Booked on Podcasts: Figuring out Who and How to Pitch with Kristin Molenaar

FromSchool of Podcasting - Plan, Launch, Grow and Monetize Your Podcast


How to Get Booked on Podcasts: Figuring out Who and How to Pitch with Kristin Molenaar

FromSchool of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

ratings:
Length:
51 minutes
Released:
Mar 15, 2021
Format:
Podcast episode

Description

Who is Kristin Molenaar? Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, an agency that helps 2b2 entrepreneurs increase their visibility and credibility through profitable podcast guest features. Kristin Molenaar's Tips For Getting Booked on Podcasts There are almost 2 million podcasts. Where do you begin? Find someone in your niche, and use a tool like Podchaser, Podsearch, Google, or any podcast app and search for their interviews. This may lead you to podcasts that would also be interested in interviewing you.  Kristin likes to pitch a show with the question, "Are you open to being pitched." Another strategy is looking for hashtags.  When looking for a show to appear on, look further than the interview. Kristin looks for someone that can be a partner, and develop a long-term strategy.  Sending a "look how great I am" email is not a good strategy. The True Power of Podcasting One of the biggest complaints I hear from people that have been a guest on podcasts is "it has never produced any results for me." They will say, "I've been invited to be a guest on people's podcast. I showed up and I talked about what I knew and it didn't go anywhere. I didn't get any traffic or business from it. It felt like a waste of my time." This is what Kristin says that people need to remember when they're becoming a podcast guest. The biggest benefit you're going to get out of podcast guesting is the relationship with the podcast host. I think that there are a lot of false hopes or false narratives around what I'm calling one-hit wonders. I think people think, "If I go after the biggest podcast that I possibly can, it's going to change my business. Here's the thing about being a podcast guest just like every other marketing strategy, just like every other networking strategy, it snowballs on itself. But you have to treat people, like people. Your job as a podcast guest is to show up and be in service to the objective of the podcast host. You need to show the podcast host, "Hey, I appreciate you allowing me to show up in your space.  I am here to really provide as much benefit as I can to you. I want this to last beyond a recording." When people come in without that mentality. I think that the benefits are just severely limited. Being a podcast guest has tons and tons of benefits. But you're just missing out if you're not looking at this as an opportunity to meet really incredible people who are connected to other really incredible people and building a business that you can have fun together. That's what I love about podcasting and I wish more people came into it with that frame of mind because I think out of that we would get better pitches. We would get better research. We would get better conversations. We would get better results on the back end.    Want More Tips On Getting Being a Guest and Booking Guests? See this episode The Ultimate Guide to Hosting and Guesting Podcast Interviews   Podcast Rewind: The Show Business Show I appeared on episode 2 of the Show Business Show with Billy and Simon for a marathon session on my book Profit from Your Podcast Need Help With Your Podcast? Join the School of Podcasting? Are you afraid of sounding bad (or stupid)? Worried about buying a bunch of stuff you don't need? Feeling overwhelmed swimming in a sea of jargon?  Join the School of Podcasting and get access to: Step by step tutorials Live group coaching Private Facebook group filled with  Join worry-free with my 30-day money-back Guarantee  Go to www.schoolofpodcasting.com/join
Released:
Mar 15, 2021
Format:
Podcast episode

Titles in the series (100)

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.