In this episode, we’re going to do something a little different. Instead of talking to a guest, I want to answer some questions about podcasting and marketing, and share how it’s helped me grow my business.After publishing 358 episodes across three different shows, as well as appearing as a guest on hundreds of other podcasts, I’ve collected a few skills, tips, and reminders that are helpful if you’re thinking about creating your own podcast.Podcasting has helped me not only position and grow my business, but build important relationships with other people. I think podcasting is one of the best marketing tools we have as freelancers and small business owners, and my hope is that you’ll realize how powerful it can be for your business as well.Here are some of the things we’ll cover:
How I got started learning about the full potential of podcasting.
How podcasting can be an incredible way to market your business and gather leads.
How to build relationships and networks from podcast guests that are mutually beneficial.
"I realized the power of the relationships that were built from meeting people on the show. It’s where I met amazing folks that I still talk with today."Main Takeaways
Marketing is an often underutilized benefit of podcasting. As you continue podcasting, you’ll start generating new leads organically. Because of this, it’s important to be intentional about your subject matter and plan accordingly.
Podcasting is a great way to connect to and build high-quality relationships with people. The more people you meet through podcasting, the bigger your referral network becomes. This creates mutually beneficial relationships with other business owners.
If you own a business, podcasting is the perfect tool to promote growth. Even if it’s a loosely scheduled show, it can be highly beneficial in growing your business.
Important Mentions in this Episode
Sales Call Roleplay
Learn how to build a service business based around your life
Jason on Twitter
Live in the Feast on Twitter
Jason on YouTube
Jason on LinkedIn
For full show notes and resourcesLive In The Feast - Episode 9 of Season 7