12 min listen
905 - Doing Your Research, Communicating ROI, and Innovating Outside Your Niche with Eman Zabi
905 - Doing Your Research, Communicating ROI, and Innovating Outside Your Niche with Eman Zabi
ratings:
Length:
37 minutes
Released:
May 20, 2021
Format:
Podcast episode
Description
Today’s co-host is Eman Zabi, launch strategist and conversion copywriter. Eman is the founder of copywriting agency Scribesmith and, more recently, the creator of Terrain, a new course platform that’s shaking up the way people sell and market courses. In simple terms, Eman describes copywriting as writing words that get people to do stuff. Eman has successfully built her copywriting business from the ground up, despite family obligations, growing pains, and a few bumps along the way. Working heavily with course creators, she realized her team has collectively spent $20,000 on bad courses with fabulous marketing. So she decided it was time to change the course business and create a platform of her own.Enter Terrain. Terrain vets each course and markets the course for creators at no additional cost. Whether you’re a famous name or an industry newbie, your course has the same opportunity for success.In this episode, Eman talks about the importance of market research, how to re-engage lost leads, and why building a business on word of mouth is terrifying and fantastic.“We decided that we wanted to create a physical product and we created the conversion kits, pre-sold them, and shipped them out this year. And I think having that kind of space is really important to find new things to do and stay relevant and stay top of mind. But, also, to kind of change the way people think of you. You’re not just a service provider after that, you’re somebody who’s innovating in your industry and innovating in your niche and I think that really helps you get to the point where you're booked out. It helps you get to the point where you’re able to charge rates beyond what you would've imagined when you were just starting out.” ~ @eman_zabiMain Takeaways
Until you’ve interviewed your audience or done message mining, you haven’t done the proper market research. Don’t put marketing spend behind feelings and hunches about what your audience wants or needs.
When you’re launching a product or writing any sort of persuasive copy, always use the voice of your customer.
A powerful strategy for writing persuasive copy is finding your audience’s biggest pain points and positioning your service as the solution to those problems.
If you’re trying to re-engage lapsed leads, pitch a solution for one of the problems they previously expressed. Adding free value is a great way to secure clients.
Having a word of mouth business is terrifying because it means you can’t track when you will get your next client. Rather than constantly putting energy towards prospecting, innovate in your space and work on building your reputation so prospecting becomes easier.
Links and Important Mentions
The Scribesmith
Eman Zabi on Twitter
Eman Zabi on Instagram
Zapier
Bubble
Terrain: Join the Terrain waitlist and use code JASON 100 to get $100 off your first course
Stay in Touch
Feast Club
Twitter
Facebook
Instagram
Until you’ve interviewed your audience or done message mining, you haven’t done the proper market research. Don’t put marketing spend behind feelings and hunches about what your audience wants or needs.
When you’re launching a product or writing any sort of persuasive copy, always use the voice of your customer.
A powerful strategy for writing persuasive copy is finding your audience’s biggest pain points and positioning your service as the solution to those problems.
If you’re trying to re-engage lapsed leads, pitch a solution for one of the problems they previously expressed. Adding free value is a great way to secure clients.
Having a word of mouth business is terrifying because it means you can’t track when you will get your next client. Rather than constantly putting energy towards prospecting, innovate in your space and work on building your reputation so prospecting becomes easier.
Links and Important Mentions
The Scribesmith
Eman Zabi on Twitter
Eman Zabi on Instagram
Zapier
Bubble
Terrain: Join the Terrain waitlist and use code JASON 100 to get $100 off your first course
Stay in Touch
Feast Club
Released:
May 20, 2021
Format:
Podcast episode
Titles in the series (100)
S01 E05-Convert 50% of first projects into second: This process can convert up to 50% of past clients into a second project by using scope creep to create new opportunities. by Live In The Feast