Ruben Gamez, founder of Bidsketch, has built a business around strategic content marketing and he’s doing it again with DocSketch. Wondering what the ROI of content marketing is? Then this episode will show you how to maximize your efforts and increase the chances for your service to get the most ROI.
Ruben saw a gap in the market when trying to help someone. He filled that gap through particular content around an ideal client to see if it’s something viable. Almost a decade later, Bidsketch is a multi-million dollar company.
Putting a time and cost investment into testing and building content has proven what works and doesn’t work when it comes to converting leads into customers.

Most people want it done for them, rather than do it themselves

As a result of their testing, Ruben found how educated leads were more likely to convert from trial to customer than if he offered the trial right up front.
So they went against the grain of conversion optimization and put a layer of friction in.
In this episode Ruben generously shares how he’s building DocSketch from the ground up and insights into the freelance and consulting space.
We dive deep into:

How to get clients
How to get quality feedback from clients
What you should give away for free
Why positioning is so important in selling your service
The process Ruben does before he builds any product or service


Make your service as close to a no-brainer as possible

Getting clients obviously isn’t just about your skill set, but Ruben points out 2 things that freelancers struggle with most often. But understanding them will make getting clients easier.
The 2 points about your business you should understand are:

How did you get to where you are today?
What are you doing differently than other businesses?

Episode TakeawayRuben walks us through 3 steps in the show to help you craft the best content possible to validate an idea for a service, and the second step is to think about what someone may search for before they know that you and your service exist. Think about the problems, issues, questions your ideal client will have before they even know you. Jot down those down. Then, later on, go ahead and write a post about it and see how it works for you.