I had a really rare opportunity to give some feedback to my initial mentor who got me started on this crazy journey. Listen in for thoughts and insights that should help you as well. On this special 2 episode series Russell talks about a recent social media post by Mark Joyner, and then he goes on to give him some awesome advice. Here are some things that Russell tells Mark Joyner, that could be helpful to anyone running a business. Why having too many upsells/downsells will make your customers turn on you. How removing complexity from software will make customers enjoy it more. And why the more significance you seek, the less you will actually get. So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business. ---Transcript--- Alright everyone, so let me give you some context. When I first got in this game almost 15 years ago, when I jumped in it was kind of the wild, wild west. There was a whole bunch of stuff happening with no one really, it was just kind of crazy out there. It was Google was kind of there. There was a bunch of other search engines though, no one knew who was going to win you know before then. Before there was Myspace, there was a social network coming out called Friendster, some of you guys may remember that. There was a couple of people talking about marketing and stuff, but there wasn’t a lot out there. And when I got on it was kind of like the wild, wild west and I was looking for stuff and I found a couple of people talking about things. But there wasn’t a lot that I could really find. Today I feel like so much of what we do online has been very defined and there’s clear lines of this is what we do and how we do it. A lot of the foundational frameworks and things have been figured out and mastered over the last 15 years. And a lot of you guys who are jumping in the game now, it’s lucky you can just jump in and here’s the framework of what to do. But before that, even before I got on, there were people out there trying to figure this stuff out and one of the early, early, early pioneers was a guy named Mark Joyner. And Mark is, I mean, he’s got a military background, he’s written a bunch of books, he’s just an amazing person for so many reasons. And I remember as I was starting my search online and trying to figure things out, I kept hearing his name pop up. And I didn’t know who was who, I didn’t understand the whole, any of the landscape of who was important and not. But I remember I heard his name a couple of times and all the sudden Is aw this campaign come out and it seemed like everybody’s emails who I had joined at that point, were all sending emails out saying “Mark Joyner, the godfather of internet marketing is retiring and he’s leaving behind everything. And he wants to shift what he’s doing in life and he’s selling off all the source code to all his sites and projects.” And I remember it’s probably one of the best hooks I’ve ever heard. I was like, “What?” I remember going to the sales page and reading this thing called the Mark Joyner Farewell Package. I remember reading the sales page and I was like, “I have to have this. If I had this my life would change. I have to have it, I have to have it.” And I was going crazy because I wanted, I needed to buy it. But the problem was it was a thousand bucks. I had just married my beautiful wife, we were more than broke. I was a wrestler who was making zero dollars an hour. She was a secretary making 9.50 an hour. And we had a little house we were, I had just read Rich Dad Poor Dad so we bought this duplex and I was renting out half of it. I mean, it was as poor as you could get. But at the same time, my wife and I talk about this, the best time of our life. It was just so much fun. Sometimes we miss that part of it. But I still remember I’m in this house and I’m reading the farewell package and I want to buy it but I can’t afford it and I don’t know what to do. I don’t have a credit card at the time.