My big ah-ha after spending the last twelve hours working on project Mother Funnel. On today’s episode Russell talks about how he’s simplifying things to make it simpler for his customers and why that is the key to helping his customers achieve the result he promised them. Here are some awesome things you will hear in this episode: What Mother Funnel is and what it will simplify for Clickfunnels customers. And how simplifying the process of building a funnel and successful business will help more people get to the Two Comma Club. So listen here to find out what Russell is doing to simplify Clickfunnels, and what you can do to make things simpler for your customers as well. ---Transcript--- What’s up everybody? This is Russell Brunson, I want to welcome you to the Marketing Secrets podcast. Hey everybody, I hope that today has been amazing for you. It’s actually night time for me. I just dropped my kids off at a church activity, and now I am kid-less for a little while. Just kidding. I only lost two of my kids, I’ve got 5. So I’ll never actually be kid-less. Anyway, they’re at Scouts, actually not scouts, it’s a church activity but similar. Anyway, I’ve had a really fun day. Everyone’s been out of town at the Two Comma Club X coaching program. So we’ve had just three or four of us in the office working on project Mother Funnel. It is literally the biggest funnel in the history of all funnels, and it’s almost done. Hopefully by a week from tomorrow is the goal to have it live. And you’ll see, it’s insane. But I had this realization. The new Mother Funnel, if you look at the goal of Mother Funnel, and it used to be Super Funnel, I think I told you guys this before. I used to call it Super Funnel, and then one day I was so angry I was like “Mother Funnel” and then the name stuck, so it’s project Mother Funnel, even though I’ve never said a swear word in my whole life, that’s the closest I’ll ever get, Mother Funnel. And now it’s become a thing. So I’m sure there will be a t-shirt someday that says that. But there’s a Russell Brunson curse word for you, as much as you’re getting. But that’s what’s happened with this project. It’s interesting, if I look at what is the end goal. Why are we doing all this craziness in the project? The reason why is to simplify what we do for our users. That’s it. I can’t tell you how many countless hours, how many hundreds of thousands of dollars it has cost us to simplify once again for our users. For new users coming in, for existing users, for everybody else  That’s the whole point of this thing. I started thinking about, why did I write a book, or two books, or multiple books, and the Funnel Hacker Cookbook? All these things I did because I’m trying to simplify the process for my customers. Why do I do events, why do we do seminars, why do we do workshops? Because we’re trying to simplify the process for our customers. It’s like this obsession that never ends, it keeps going and going. We’re trying to simplify the process for our customers, over and over and over again. So for you, I was thinking about this and I wanted to share this with you guys today because I’m thinking for all of us, we’re always trying to get somebody a result. Any business, the end goal is what result you’re getting for your customers, and then we create products and services and things pop up that we then create and sell and give to our audience, because we’re trying to give them that result. I was thinking about if you want to figure out how you can serve your customer at the highest level and help them the most, the thought that should be going into your head, a couple of things. Number one, what’s the result I’m trying to get for my customer? And having a very clear path for that. For me, the goal for me is to get my customers into the Two Comma Club. In my mind, that’s the result I’m trying to get. That’s why our whole Two Comma Club coaching program was built. Because it’s like, how do I get people into the Two Comm