A private voxer message I sent to my partners, talking about the next phase for me personally inside of the company. On this episode Russell shares a Voxer conversation he had with his partners and later his team on why he’s reached the next phase in his journey to become a coach instead of an all-star. Here are the awesome things you will get to hear on today’s episode: Why Russell feels like his career has reached a point where he doesn’t know what his next goal should be. How going to a retreat with self-help guru’s helped him figure out where his focus should be. And why being a coach instead of an all-star could be the way to grow his company from 100 million dollars a year to a billion dollars a year. So listen here to find out why Russell’s next step is coaching his team so they can take the championship. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I’m excited because today I’m going to let you in behind the scenes of something that made me a little vulnerable (is that the right word?), nervous, but something that’s turned out to be really, really good. I think for a lot of you guys who are the all-stars and you are in the transition point to becoming the coach, this is going to be super valuable for you. So with that said, let’s jump into this episode. Alright everybody, so like I said, this episode is actually a Voxer that I sent to my partners inside of Clickfunnels. It was after I had a chance to spend a week with a whole bunch of amazing marketers and business owners kind of reflecting on what’s next for me, my next step, my next role. And I’m not going to lie, I was really nervous first off to vox those guys about it, and then after that I actually forwarded it to all the people on my traffic and funnel building team because it represents kind of a shift in focus for me personally and for them as well. And for me it’s just funny how nervous I was and the vulnerable of like, uh this is this scary thing that I’ve got to try and tackle. But doing so has been one of the greatest things for our company. Everyone’s getting excited now and seeing the vision and rebuying in, and the energy level since I mentioned it has been really, really fun. So I thought it would be fun to share with you guys. A couple of real quick caveats, is there’s some people I mention, some people who were on the trip as well, some people who are, you know just work internally inside of our team. So I’m going to have my brother beep out, or mute out those names and some of the confidential details. So if you hear little blips of sound, that’s what those are, but do not fear, all the good stuff is still in there for you. But for any of you guys who have been the all-star and you’re transitioning to trying to become a coach, which is the phase of the business that I’m in right now and it’s a nervous, scary exciting everything. I hope this will give you some perspective and help you out. And for those who aren’t there yet, but you’re wondering, “Where am I going? What’s the vision? What’s the future hold for me?” hopefully this will help you as well. So with that said, let’s jump right into this voxer and I hope you enjoy it. Hey, what’s up guys? I hope you’re doing awesome. I want to kind of record this for you guys based on some of my thoughts over the last probably two weeks or so, just to get your feedback and then I’m probably going to forward this on to the Funnel team and the Traffic team, just so they have some context as well. But I just wanted to kind of put it in here first and get your guy’s thoughts on it. Anyway, the last little bit has been really, really good for me. I’ve had some big personal aha’s about stuff and obviously we’ve done a lot of things right, because we’ve gotten to where we are. But I think also I’m kind of in this weird spot where I’m trying to figure out what my next step is and all that kind of stuff. So anyway, at Charfen’s event it was really good be