A way to structure your funnels and your content for maximum happiness to you and your customers in 2020. On this episode Russell talks about a new structure he is going to roll out for 2020 which allows him to be creative, but gives his team the structure they need. Here are some of the insightful things to listen for in this episode: Find out why Russell isn’t a planner, but why that can be hard for his team. See why having everything too planned out is so hard on Russell. And hear Russell’s new plan that allows him to continue to be creative, but still gives the team structure. So listen here to find out Russell’s new plan for 2020, and see if you can adjust it to fit within your own business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets Show. We are done with Christmas, we’re preparing for New Year’s, and today I wanted to talk to you guys about mapping out your process for 2020. What is it going to look like? And I’ll give you some ideas on what I am working on, and hopefully it will help. So with that said, let’s queue up the theme song and I’ll be right back. Alright everybody, hopefully you guys had a great holiday. We’re preparing for the new year, so I got a couple podcasts that I’m going to do specifically about new year’s and resolutions and stuff like that. But before we do that one, I wanted to talk today about one of the things I’ve been geeking out and being really, really excited by. I started, it was probably a week or two ago, I was talking to Dave about this, I was like, “You know what, in our marketing, there’s kind of a, I don’t know…” I’m curious, I think there’s 2 schools of thought. There’s the Russell Brunson school of thought, where everything is just in time. I wake up that morning and I’m like, “We should do this.” And then we create a funnel, we launch it, and make money and it’s really fun. The problem with that is it’s destructive to a team. They all hate you because you’re like, they have no planning, they don’t know where they’re going. And then the opposite side of that, it’s interesting when Julie Stoian was running the marketing here at Clickfunnels for about a year, she’s much more of a planner than me. So she had everything planned out. Next month is this funnel, then this one and this one. You know, 10 years all mapped out and planned out. And that was hard for me because I was like, “Why is this funnel next. I don’t feel the energy of it yet.” For me it’s like, “What am I excited about today? Let’s go do that thing that I’m most excited about at this very second.” But the nice thing about it is it’s better for teams, because teams can project, they can fore-plan, they can look at things. So there’s kind of 2 different methodologies, mine is, wreaks havoc on a team but it’s really fun, and I think it does better in the short term because you’re able to feel the pulse of the market, what’s happening today, what are we talking about, what can I ….you know, you’re bringing that out and bringing it to life right then. Then the other way is better if you’re trying to scale a company, scale a team, and all those kind of things, because it gives you more ability to figure out where you’re going. So here at Clickfunnels we’re kind of in this weird spot where every once in a while I get excited and I finish a book project or something and I’m like, “Let’s do this thing right now.” And it’s fun, and we get energy and make a bunch of money, and it’s awesome. But then it’s like, it throws everybody else off, “What about all these things we were planning, what happens to them?” I’m like, “I don’t know, just shove them in the future.” So I’ve been trying to think, what’s the blend of that? How is the planning structure where you can plan ahead, but also how do you create something that you don’t have to plan so you can have the ability to ebb and flow with the market, to be able to feel what’s happening and all that kind of stuff? So what I’ve