How We Create Presentations That Are SUPER Sexy, That Get Attention And Make It Simple To Teach On this episode Russell talks about all the work that goes into putting his presentations together for Funnel Hacking Live. Here are some of the awesome things you will hear in today’s episode: Why Russell spends so much time on the headline and the framework of a presentation. Why it is so important to make sure the headline is sexy. And why if he has a framework put together, Russell can do a 90 minute presentation without even having slides. So listen here to find out the process Russell goes through to create a headline and framework for a presentation. ---Transcript--- Hey this is Russell Brunson, welcome to the Marketing Secrets Podcast, so excited to have you guys here today. Before we get started make sure you go to iTunes, if you’re listening to this podcast. Rate, review, like us, let us know what you think, it means a lot to me. I read the comments and it helps me to know what you want and what to give you more of. Today we’re going to be talking about the framework behind the new conversation domination presentation, going to show you what we did, how we did it, how we made it sexy and a whole bunch more. Hey everyone this is Russell. I’m so excited to be here today. We are less than two weeks away from Funnel Hacking Live going live, which is crazy. All sorts of craziness is happening. To start it off, of course I don’t like doing anything normal, I want as much pressure as possible because for some reason when a lot of things are happening I’m able to focus and get stuff done. So we decided this week to do  a keto fast/reboot diet and I tricked about 9 other people besides me into doing it. Because Prove It just came out with their new Keto Reboot kit, so I wanted to try it out, and they asked if I’d help write some stuff for them and help on a funnel and stuff so I’m like, “Let me try it out.” So they shipped us out a bunch of reboot kits, so for the last 60 hours, it’s a 60 hour fast, and all you do is have all these different Keto products and it’s like, you have a keto drink in the morning and then you’ve got a keto bone broth, which was shockingly good, and then another keto drink and these little pills and this keto tea at night, which was good too. Anyway, you do that for 60 hours. So we just broke our 60 hour fast and just had bacon, eggs and avocados, my three favorite foods all in one super meal, which was awesome. Now I’m heading into the office to work on my slides and presentation and stuff like that. But I wanted to share something with you guys today, because maybe it will give you a little hope or faith or knowledge, I don’t know. Whatever it is you need to get through what it is you’re doing. So I’ve got 6 presentations I’m giving at Funnel Hacking Live, and I just started on them basically on Monday. So I got a two week window to get them all done. And maybe you’re like, “oh that’s easy, six presentations in two weeks.” But each presentation for me is usually between 150-300 slides. So these aren’t micro, these are macro, big, big, big projects I’m trying to get done. For me, if I were planning this for the last six months it never got done. For me it’s all about just in time, getting things you need done just in time. So now it’s like, okay it’s go time. I have to get these done, I have no other option. Now is the time to start creating them. So I just wanted to share the process because maybe that will help some of you guys. So it’s been 48 hours and at the end of the 48 all I have done is for my presentation number one, I have a title, the title slide, a headline, and a doodle graph of the, what’s the word I’m looking for? Of the process I’m going to be teaching, not the process, that’s not the word, of the system. Dangit, there’s a word, it’ll come to me. But basically this is what I’m teaching and the doodle in the whiteboard thing. That’s what I got done in 48 hours and people are like, “You’r