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Adding "Over Your Shoulder" To What You Sell...

Adding "Over Your Shoulder" To What You Sell...

FromThe Marketing Secrets Show


Adding "Over Your Shoulder" To What You Sell...

FromThe Marketing Secrets Show

ratings:
Length:
10 minutes
Released:
Jun 15, 2020
Format:
Podcast episode

Description

If you’re creating courses, here’s one of the secrets to make the course even better. On this episode Russell talks about how he has always been able to teach the strategy of course creation but not really the tactic. Here are some of the awesome stuff to look for in this episode: Find out what "Over the Shoulder" teaching means. Find out why to teach this method Russell had to start a whole new business from scratch. And see what some of the tools he is using to do all of it. So listen here to find out what Russell means when he says he’s teaching with an "Over the Shoulder" method. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today we are recording from my new work at home course creation studio at my house, and we’re going to be talking about creating your own course and some of the tips and the tricks that I’ve been learning along the way as I’m creating a brand new course, for someone who hasn’t done this in a while. And it’s been so much fun, and hopefully this will give you some ideas as you are creating your courses as well. Alright everybody, so I don’t know about you but in my role here at Clickfunnels HQ, I have a lot of different hats, right. There’s like Russell as the CEO hat, there’s Russell the author hat, Russell the webinar guy hat, Russell the….anyway there’s lots of hats that we have to wear. And a hat that I used to wear all the time back when I was starting this game was the hat of someone who creates courses. But that hat has been taken off and put on the shelf for a long time. And this week I’ve been putting the hat back on because I’m creating this brand new coaching curriculum that I’m really, really proud of. Anyway, so basically what I wanted to talk to you guys about is some of the things that I’m learning as I’m putting this hat back on because I’m kind of re-learning how to do it. And it’s been fun. But I want to stress one thing, and I’ve done a couple of podcast episodes about this, I talked about it at Funnel Hacking Live, so I’m not going to go deep into it, but a big part of is understanding how to teach your framework, because the course is just basically you teaching your framework.  So if you want to go deeper into that, go back into the Marketing Secrets podcast back archive and look for the episode about the framework for teaching your framework. I think it’s a good one. But basically that’s where I would start because I’m not going to go deep into that right now, but that’s how we teach framework, we go through talking about how when you learned it and you earned it, talking about, that’s step number one. Number two is the strategy and then the tactics and then the results from other people. That’s the four steps to how you teach your framework. But outside the context of that, how do you actually make the course? So this is what I’ve been learning, this is what I’ve been doing, this is my process so far. So number one, I’m using a really cool new app called Work Flowy, to outline my course.  So Work Flowy is like this, I think they call it an infinity document where basically you have a bullet list and from there you make a sub-bullet, sub-bullet, sub-bullet, and each bullet can become it’s own page and go deeper, deeper, deeper. So what I did is I created the course initially, this course right now is 8 modules, so it’s like, okay module 1, 2, 3, and I had the first 8 bullets were the 8 modules. Then I go to bullet number one and say, “Okay, here’s the module. Here’s all the different lessons inside of this module.” And I say all the lessons. Then they go into each of those, each lesson becomes a bullet point, and you click on that and it goes inside, then I have the outline for each of the lessons. And then inside there I can go another level deeper, you know what I mean? So it’s really cool. You can structure your outline for your course really easily in Work Flowy, I love it. It’s really, really powerful. So that’s
Released:
Jun 15, 2020
Format:
Podcast episode

Titles in the series (100)

Welcome to the Marketing Secrets podcast! This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.   Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels.  Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!