How to make the shift from a “promoting” company to a “publishing” company! ---Transcript--- Hey everyone, this is Russell Brunson, on a cold, foggy morning, here in Boise, Idaho, and welcome to the Marketing In Your Car podcast. Hey everyone, so I have not done a podcast in a while because I’ve been listening to a new course on my drives that Perry Belcher put out called The Secret Selling System. And it’s amazing, so if you’re looking for a course to go through on how to sell better, I would say by far it’s probably the best. One of them, like, the top two or three courses I’ve gone through in the history of my life. It’s really that good. So, I highly recommend it. Anyway, so I wanted to talk what’s been going on in my mind, a little bit, because we are in December now. My twins just celebrated their eighth birthday, last Wednesday. We had a huge party. And the year is winding down. I have about one more week with my staff, also going on vacations for Christmas, and just planning and preparing for next year. And I wanted to kind of just share with you one of the big epiphanies I had for myself. And it may be an epiphany for you as well, so I thought I would share it. So I talked a little bit of our couponing company that we bought about a year and a half ago, and it didn’t really do too much. We kind of fixed up the site and stuff, and it was sitting there. I didn’t really have the time or energy to spend on it, so I really didn’t do too much to it. And it was kind of stagnant. It was only making about $300 a month. And that was kind of frustrating. And then, I was able to recruit Xan Spencer and Jenn Spencer. Who, if any of you guys have followed me at all you know that they are one of our huge success stories who went into the hair bone niche. Now we’re making $30,000 a month, and then they sold the site. Anyway, I recruited them to come and help us on this project. And they came in and the very first month they came in, we went from $300 to $6000. They sent me an income report last night for December, and we are officially half way through December and they’re already at $3800 and it’s growing rapidly. And I think that in the near future, that site will be making $40, $50, $60,000 a month. And it’s exciting. And what’s interesting is I look at the way we’re monetizing that site and it has very little to do with selling your own products. It’s all about publishing. And we’re publishing offers for people in the couponing niche. People who are looking for discounts and deals. And all we do is we find deals and we post them. And we’re posting 10, 20, 30 deals a day on Facebook. And then each day we send one email that recaps all the 30 deals we found for the day. And that’s kind of the business model. And it’s really interesting, because that was the big change we took, was going from where we were posting once or twice a day to like 30 a day. And Xan went in, and Xan is really good researching. He went to all the other couponing sites in our space, and looked at how many average posts per day they have. And most of them are posting 30, 40 times a day. That’s how they’re making so much money. And have huge followings, obviously. So our old strategy in business is, boom, first off, build a bigger fan base, second off, publish things more often. And that really got me to start thinking about my core dot com secrets business. And we’re really a publishing company as well, except we have our own products, but what do I publish? What do I —I mean, outside of the page stuff we have, like, we are not publishing that much stuff, you know? I may make a post to Facebook once or twice a week. I may send out three or four emails a week, and that’s only when we’re out there publishing, like free stuff. And I started thinking, like, if I started treating this less like an internet marketing business where I’m selling stuff, and more like a publishing company, where we’re publishing things. We’re publishing offers, we’re publishing informa