The REAL way to scale a business from $0 to $10 million dollars a year. On today’s episode Russell talks about why you need to set realistic expectations for your first webinar and be willing to make changes to create a masterpiece. Here are some cool things to listen for in this episode: Why having a positive attitude when you do your first webinar is important and why the goal of your first webinar should not be to make a million dollars, but should be to just do the webinar. How Russell was able to increase sales 4x in 4 hours by looking at what he had done and making changes to make it better. And Why looking at your webinar as work of art, will help you perfect it and eventually be able to make more money. So listen below to find out how to set realistic expectations to be able to achieve your goals. ---Transcript--- Hey everybody! Good morning! It’s raining here in Boise, Idaho, and I want to welcome you to episode 101 of Marketing In Your Car. All right everyone, so what do you guys think about the new theme song, huh? Huh? Do you like it? So yes, as I told you in the last episode that’s what delayed me from recording any episodes for like a month. So all I did was I went to Audio Jungle, found a sweet audio track, then went to VoiceJockeys.com, paid someone $60 to say that and boom! I got a jingle! Anyway, it’s not quite as professional as the last one, but it’s also not quite as 1980s. So anyway, I’m in the office right now and I’m super excited for today, getting everything prepared for my live event that’s happening next week. We have our two-day workshop for all of our DotComSecrets Ignite members, and for two days we’ll be focusing on webinars, and webinar sales processes and scripting and traffic and everything tied to webinars, which is going to be awesome. And then, the second two days, we have our High-end Mastermind Group for our Inner Circle members. So it’s going to be a ton of fun and I’m excited, and today while I was kind of getting ready and preparing for this, I was thinking about like what I should talk about on the podcast. There was one kind of theme that I’ve noticed in the last week or the last couple weeks that I want to address. In our coaching group we have a lot of people doing webinars now, because I think webinars are one of the easiest ways to get started, to have an offer that you can break even on traffic or make a profit, a bunch of other things. And the problem is that… Well, not the problem. The good part is we had — I think this week we had eight or nine of our students who did their very first webinars, which was awesome and it was fun to see. It was funny because some people finished the webinar with like… Anyway, every time they were finished, they would all Vox to me. Vox is like my communication channel with my coaching students. So we’ve got Vox on the phone. They can Vox me. It’s kind of like a walkie-talkie, and they can Vox me any time they want throughout the day. And so, basically, they would Vox me after the webinar, and say, “Hey! This is what happened, and this what happened…” You know, they’d just kind of tell me, and about half of them had such a good attitude. They said: “Wow, Russell, I did the webinar! I learned the script and I practiced it. Nobody bought, but I did it. And people showed up and people loved it, I good feed back, and they were excited.” And they’re like, “Man, I’m so excited! I’m going to make some tweaks and changes, and then do it again and just keep getting better and better at it, and start making some sales in the future,” and bla, bla, bla, bla, bla, and those guys are like, “yes!” That’s the right attitude, you know, like the very first time you do your webinar, your goal is not to make a million dollars. Your goal is to do your first webinar, right? To practice the pitch, to get some feedback, to see what happens, to see how you feel in front of an audience, to see if people respond to the offer, all those types of things that you do the f