Content without direction is just noise, Content with structure and accountability can be a lead magnet. It can be a paid program, but it's a Thoratec and it's leadership. And so our job in every area of our business is to lead ourselves to lead our teams and to lead our customers.We are structure, like our ultimate goal of awareness as a human being is to realize that we are structured, that we don't need structure outside of us. We don't need containers. We don't need daily routines when any morning routines right now, those are supportive. But the end goal here of enlightenment and of life and of growth is to realize that we are structure and whatever we choose to do in that moment is our choice.So we have to do that with ourselves first. So like there's certain things that I do every day to still have external structure because I'm just a minute little baby student in this game of consciousness and a wokeness and becoming a bodhisattva. If you want to Google that term, good luck spelling it.I have containers like this morning woke up with my son at 6:15 AM this morning and I was so excited that we launched that course last night. I literally found myself opening Facebook messages at 6:45 now I have a rule that I will not do any work to the outside world till 10:00 AM and so it was really interesting.I opened it and I saw like 21 on red messages and I literally put my phone down and I shed a tear. I had a massive anxiety attack for a moment because I was like, it's unresolved. It's an open loop that the Uyghur Nick effect is taking over and I was like, or I can go sit in that chair with my son and cuddle the shit out of him because that's why I worked so hard as to have those moments.And those messages are still going to be there. And so that's an area of a container that I have to create and I have to remind myself of and then, my son cuddled me for about 30 minutes and he said, daddy, go away. Which he likes to do sometimes cause he's a little bossman. And then I remembered that that whole time I sat there, I was thinking about this one message I saw because I just saw a preview that somebody had.They think they duplicated their charge and I didn't want anybody to have any money in security. So I made a rule with myself that I would give myself 60 seconds to address it so I could close that loop and then go back to being present with my son, and I did not address it. And it was really simple and it was really easy. He said, thank you. And then I found myself fully present with my son when I was partially present with him before. And then I left it for three more hours than I'd really didn't do anything until literally 10:00 AM when I started to work.So containers are powerful. And so like the structure that, like we just laid out in that lead magnet, it's the same structure you can put in your day in your team's day when you're talking about deliverables, when you're talking about meetings. Like let's talk about how bullshit meetings are, and I think everybody's learning that now that they're remote and how crazy and wasted they can be. Meetings without structure, are distractions. Tyler and I don't have meetings. We have conversations with intentionality and it's a very clear.  Like I'll give you an example. Two hours ago, Tyler got off the phone with our web designer for the podcast that he's like, Hey, we're going to go to this podcast, and I'm like. He's like, I want to do it by the end of the day. I'm like, let's do it in 10 minutes cause I want to do it now. Cool meeting set. He literally walks up, sits next to me, opens it. What do you think? He runs me through. It probably took 30 seconds. I was like, This is what I want and this is why. And then he took notes. We went through the whole thing in probably 90 seconds. Tyler finished going through an entire website audit and 90 seconds said, I'm going to go capture this now.Went downstairs, recorded a screen grab, probably took two minutes. And then sent it back to t