See in the world of marketing let me say this. In the world, we have laws. We have things that govern. The world and I don't agree with all of them, but most of them serve a purpose. There are certain laws that keep us safe that make everything easy that literally ensure safety that we all love.But yet in the world of marketing, it's like the wild, wild West, and nobody gives a shit about following any of these things. And so I put together after 10 years, the seven marketing laws that I use no matter what and I apply these to every business, everything I do, every single consulting, every podcast, everything that we do, I apply these laws and these seven laws, I call them the seven laws of the sea.They are the most pivotal principles for me that have basically guaranteed us to succeeded when it comes to digital marketing. So today I'm really, really excited because I'm going to share the first law, the number one law of marketing. So my marketing law, number one, I want you to write this down.Remember this, keep this in your mind. Burn it in. I'm going to say this like 20 times right now. I want you to remember. So let's open that loop. I want you to remember the law. Remember it, use it, apply to every thought, every business, everything that you do inside of your life, in business, including personal relationships.Marketing law number one, everyone feels valued. Whether they give you a credit card or not marketing law. This is the most important law of marketing. I have seven. Remember, this is the most important one. We do not run businesses to get credit cards.We run businesses to deliver on the after States or promises we've made for our customers. So in your lighthouse or your beacon of belief that you've done with me, you're what doesn't say, I help people ethically scale only when they give me your credit card or I help empower women to live only when they buy my protein bar.No, it's about helping people. It's about helping people. And I'm going to share a story, a quick story about Apple in a second. But before I do, when I just said beacon of belief and lighthouse, if you don't know what I'm talking about, or if you haven't defined it yet, go to our website at  www.mindofgeorge.com and sign up for our seven day lighthouse blueprint, mini course, it's all in there. It's included. It's free.  This helps you solidify the foundational principles of your business and earn the right to scale and reach more people. It's a free course. And I guarantee you it's better than 99% of marketing course out there that you pay for. And that costs thousands of dollars.  And so when we think about this marketing law, everyone feels valued. Whether they give you a credit card or not, we have to help people, even if somebody never pays you. So. Let's think about Apple for a minute. Like, let's think about the Apple store. If you've ever been in an Apple store, you walk in and it's like pandemonium, everybody's playing with phones, they're touching stuff. They're using stuff. Most of those people don't buy products. They come to play, they come to get a touch point. They come to have an experience. They come to collect evidence. They come to see if they want it. They come to show off. They come to do a lot of things with it without buying.  Can you imagine how successful Apple would be is if at the door they said, you can't come in, you can't touch it. You can't play with it, or you can't use it until you buy it. Or, you know, you have to give me your credit card for blow, or you have to give me your credit card for block. It wouldn't work. Apple owns 98% of the revenue of that market while only owning 2% of the market pay attention to that one.So you have to remember that everybody and I cover this in the conscious subconscious customer journey. Everybody's on a journey and there are different paths of their journey. So in your business, if every time somebody comes to you, they feel like they have to pay the half to pay. They don't hav