Welcome back to another episode of the mind to George show. Today is a winning Wednesday. I had to look at my notes. It's been a couple of days since I've recorded since we just moved across the country. From the bottom of the country to the top of the country, but we are here. If you're watching this on video, you see a big Montana state image behind me because I am officially a Montana resident. And for those, and you're like no. I already got my license. I already have a Montana license. What, so we are here. I am happy. I am so glad to be here. This is home. This is where my family wants to be. My kids are in school and they are super happy.Everything is good. And I love the weather. It's 30 degrees every day. So I get to wear shorts with my pink shoes and my hoodies walking around. The road trip will have to be a podcast all on its own, the lessons, the reflections, and all of those things, which I will do soon because I had a lot of breakthroughs as an entrepreneur, as a business owner, just from being in the car for four days and meeting different people all over the country through five different States as we drove.But today we're going to be talking about the customer journey. When we talk about the customer journey and what I call the PIP method. PIP analogy. I don't know. I just put the words together, but I like the word  PIP. And so PIP for customer journey stands for planning, intentionality, and patience.Nd I get asked all the time, like, how do you create customer journeys? How do you create customer journeys? What do you think about when you do it? What do I need to think about. And so I took some time and I literally went through my entire process numerous times and wrote down, okay, this is what goes in. This is the question I asked myself, this is what I put into it. This is what I think they should do. And these are the exact questions I use for myself, my clients to create customer journeys. And so before we get into the customer journey, You're watching this on video. You're going to see me moving in my chair a lot.Normally I have a cup of coffee to wake up in the morning and not really, it doesn't wake me up, but I know a lot of people do. It's like the best part of waking up is Folgers in your cup. I found a new way today. I found a new way to wake up in the morning and I have more energy than I've ever had, and I can't stop moving in my chair.And so I'll tell you about that. I'll just tell you right now, I fell down the stairs this morning. I literally fell down the stairs. We're staying in an Airbnb with some really steep stairs and I was carrying the trash out and I slipped and I landed on my back and fell down the stairs, proceeded to lay on the floor and cry for about five minutes. I couldn't move. I actually my wife came down and I thought I was going to have to go to the hospital. I couldn't move. It hurts so bad. And then I had a family pile around me, Branson and Cheyenne, and my wife were all standing around me playing on the floor at the base of the stairs, like bawling. And like dry heaving, I was nauseous. It hurt so bad and I couldn't really move. And they were just sitting there witnessing this. And I don't know if you ever had that feeling. You get hurt. You want to be alone because you just want to dope. Really it's from the level of vulnerability that's expressed in that moment, but it was amazing and I'm okay.I can walk really slowly. I think I'm just going to have a big bruise and I'm going to pay attention to it, but yes, if you see me moving in my chair, it's because before I had my coffee this morning, I decided it didn't wake me up enough. I decided to take a trip down the stairs. And so that's, what's feeling up for me right now in my back as I move.So let's talk about PIP. Let's talk about the customer journey. So when we think about the customer journey, when you think about the customer journey, when I think about the customer journey, one of the ways that I like to envision