And welcome back to another episode of the mind, George show. I pretend to be M&M and spit the intros off the top, but luckily today's guest. I happen to know intimately well, and I'm going to let you make up what that means, but I have my amazing friend here operational Ninja, man of the hour. Massive leader. built a business, sold a business, probably one of the hardest business spends this time, volunteering, helping people all over the world and really genuinely walks the walk. Well talking to talk. Well, nobody has any idea how big of a badass he is, especially when it comes to operations. So without further ado, my buddy Will good to have your brother.Will: George, thanks so much for having me, man. What an intro  George: I told you, I gotta, I got to flow off the top and I even have a hat on backward to the guys listening, but you'll appreciate this. I got the best. I got the best comment on an ad today. We're running an Instagram ad, like to give value. And I don't know if it's a troll comment or not. Cause I'm wearing my hat backwards. He's like you never wear a hat to cover your eyebrows was his only comment. And I don't know what to do with it right now. I just don't.Will:  It's one of those things about, I feel like any ads on social media, you're bringing out some really unique people you're providing value, but you also bring out some trolls. And when they're really smart trolls. You don't know if you're being told and you don't always know how to respond. I feel, I feel like a rookie. Like we tend to be professional in this space like you and I were both Marines. We learned the definition of tact, which is basically telling somebody to F off with a smile on your face without them knowing.So I feel like it's hard to punk us when it comes to like being tactful or passive aggressive. And like, I saw that this morning and I was up, I went to the gym at three 30 this morning.  So this thing  hit me like 4:45 AM when I left and I'm like reading it and I'm like, I can't tell, and I haven't had enough coffee today. There's not enough experience. Like I do not know how to respond, so I just screenshot it and I put it in my inbox. I'm like, I'll handle this later, but I don't know. It's just one of those things.Will:  I will tell you my default even when you get like you know, the real angry trolls that, you know, they're trying to correct their life through a comment in a Facebook ad is just thank them for their comment. Hope they have an amazing life and then wish them. Well, I got taught a long time ago. You can never go wrong with killing somebody with kindness. And it lets a lot of times it ends up diffusing the situation. And if not it usually plays out kind of hilariously.  George: And it's actually kind of, I kind of teed you up cause that's what I do. So the perfect thing here, and I don't know if you've listened to any of these and if you have, I'm going to throw a curve ball or maybe not. But I have a question that I always ask. What is the biggest mistake that you have ever made in business? And what did you learn?  Will: The biggest mistake I've ever made in business? Great question. And I do know what it is not a, this might surprise you cause we know each other so well, it's not an operational thing. It's not a strategy or a marketing or sales thing. The biggest mistake I ever made in business was growing my business to grow my business. And what I mean by that is I was running away from all of the stuff that comes with a decade of combat. Catching up with me and I was going as fast as I could. Good to ignore all the stuff that was nipping at my heels that I didn't want to deal with. And you're probably the best I know at personal development for entrepreneurs, anybody. So you understand this well because you do this so good with people, but deciding to grow my business, you don't make good decisions when you're not centered in why you're doing them.So that is absolutely the biggest mistake. I mean, I could