So we are back and I am fired up right now. I was done for the day I was done working I'd record like six podcasts today. And then I started thinking about email. I started thinking about email and email and email, an email, an email fires me up. I tell people that I sweat email, email, like floods through my like body.It's the backbone of everything that we do. And in 12 years of doing this emails, the one thing that I come back to it fires me up more than anything, and it is probably the most neglected, but also most important part. About everything that we do in this world in business. I can't think of one business that can't benefit from having a relationship with their customers.And email's the backbone, it's the invitation to get into people's world. And so, like I said, in the intro, I get asked a question like, How do you build an email list starting from zero subscribers? And so I thought about this and I said, what can I outline? What can I create on how to build an email is starting from zero, but also applies to your first hundred, your first thousand, your first 10,000, a hundred thousand, or if you already have a list, how to continue to grow it.And so I took some really, really deep time and I outlined this and I'm going to walk you through this right now. But before I get into how to actually do it, I have some rules for you to keep in everything that you do moving forward. And so I made this big note on my iPad right next to me, and it literally says, do not do these things.So I'm going to say this for you listening to this right now, do not under any circumstances ever do these things when it comes to your email list. No matter whether you're just starting out or you've been doing this for 20 years, this will not help you. These are not good things to do, do not do them.Number one, do not collect emails just to hoard them. Do not collect emails just to hoard them. I watched people do this all the time, and it's really horrible. When you start to think about the human psychology of getting somebodies email, you normally get somebody's email in exchange for something of value or an energy exchange or a promise, and people collect it without designing the backend or the journey they give one quick dopamine hit.Then they disappear for like three months or three weeks or however long. And that's just the letdown that time. When somebody gives to their emails, a prime, emotional state to build a deep, connected relationship to set the paradigm and the touch point. And that doesn't come from collecting and hoarding emails and doing nothing with them until you decide you want to lose the list that just costs you money and it costs you that relationship do not.Collect emails just to collect them. Nothing you do in your business should be accidental. Nothing you do in your life should be accidental. Email is no different. If you are going to collect emails, you need to follow what is outlined at the end of this podcast. But right now I'm going to cover the do not. So do not collect emails just to hoard them.Number two, whether you have an email list or you do not. You must protect your email list. Having a healthy email list is one of the most important things that you can do. And by healthy, that means only allowing the right people on your list that belong on your list.Not falling into the fact that I have a big email list and it's going to make me money, or I can tell people I have a hundred thousand people. I don't care. If you have a hundred thousand people, if 99,000 of them, aren't your customers and you can't help them. And it's just an email that you're paying for that's not genuinely helping them and it's just distracting them in their inbox and pissing them off. Keep your list healthy. You have to protect it, which also starts from before you build it. Or from this point forward, as you build it, asking yourself, do they belong on my list? Is this something that should people get people on?My email list is t