No matter what kind of brand you are running, in order to be successful and create an impact, you need to be able to connect with a community and build an audience. Today we are doing things a little differently, and instead of interviewing a guest, Gage breaks down the principles detailed in the book, Influence, by Robert Cialdini, and applies them more particularly to the type of branding we are most interested in. The six psychological principles are reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. If you have not yet read the book, it is well worth your time and can provide a really good foundation for a socially impactful business! So for a great introduction to a seminal work, with direct applicability and ideas for connecting the dots of your brand, make sure to listen in today!Key Points From This Episode:The concept of reciprocation; giving in order to receive.Implementing commitment and consistency, and leaning into behaviors that support these. Gaining social proof and connecting your brand with the right community.The power of liking a brand and how this can ease transactions and decision-making. Using authority as a means to direct an audience to your offers. Creating a sense of scarcity to drive sales and the impetus to act. Links Mentioned in Today’s Episode:InfluenceRobert CialdiniSocial NatureSeth GodinYumbutterClubhouseModern SpeciesGage Mitchell on LinkedInEvolve CPG