Welcome to this episode of Bucci Radio! If you’ve been looking for strategies on how to connect deeper with your community, serve your clients and audience, separate yourself from others in your industry, and stay in integrity with what you say you’re going to do- this episode is for you. Today’s guest is Jason Goldberg. Jason is one of my very best friends and a speaker, author, and  business coach. Words that make me think of Jason are laughter, inspiration, speaking, storytelling, humility, enthusiasm, and transformation. Today we are going to be chatting about how to create a competition proof business and how to separate yourself in your industry.   IN THIS EPISODE WE LEARN ABOUT:   Not having control over the way our mind works Having radical personal responsibility Losing “weight” Recognizing your thoughts are neutral Ways you can deepen within your community What makes a competition proof business What makes an “Oh so do I” business Why we are all in the “PR” business HAF- Hang out Factor How to build a community that loves you for you Different ways to show up authentically Offering service and transformation to others Authenticity with the wrong purpose Why you don’t need a sensational story Sensational vs. relational stories Getting into action and using momentum Staying in integrity with what you say you’re here to do Pulling lessons from your day to create stories How to be insightful for your audience Examining and priming yourself to create content