If you’re ready to hear a life-changing, vision-defining story of gratitude, then you’re in the right place. John Israel is a friend and entrepreneur-turned-speaker who has redefined success in his unique niche of the industry. After serving for nearly a decade as the leader of a strategic gifting company, John found himself with a message of gratitude that holds the power to impact client and employee attrition. In this episode he’s sharing his journey to defining the problem he solves and the vision he’s committed to living out. He unpacks the social experiment that changed his life and why it’s important to find your right audience and then teach them (rather than sell to them)! John also talks about why free events are the way to start and how strategic marketing and a willingness to pivot are essential in this industry. THE FINER DETAILS OF THIS SHOW: The competitive advantage in gratitude Why experimenting, pivoting, and flexibility will help you find your niche Teaching vs. selling, and why it matters! Why you must find the right audience Understanding the problem you solve Why you must be true to your mission And so much more!