Trademarks, copyrights, and patents play an important role in the value of a business, but it can be confusing to know how to use them effectively. Erin Ogden is the Managing Attorney at Ogden Glazer + Schaefer, a business law firm that focuses on intellectual property, and she joins us today to help us navigate these tricky waters. Our conversation begins on the subject of Erin’s training and she talks about how her education in the fields of genetics, law, and dairy science have uniquely positioned her as an expert in the field of intellectual property. From there, we take a deep dive into four of the biggest legal regimes surrounding intellectual property protection: trademarks, copyrights, patents, and trade secrets. For a technical conversation bound to enhance your understanding of intellectual property, be sure to tune in today!Key Points From This Episode:An intro into Erin and the intellectual property services offered at Ogden Glazer + Schaefer.The story behind Erin studying genetics, law, and then dairy science.Erin’s experience working at big and small law firms and the differences between them.Growth through change and the reason why Erin started her own practice.Erin’s approach of using her clients as sounding boards when she has new ideas.Using client feedback as an opportunity to come up with solutions.Definitions of the intellectual property regimes: Trade secrets, patents, copyrights, and trademarks.Legalities surrounding application and rights given by trade secrets, copyrights, patents, and trademarks.Using budget, strategy, and goals to judge when and what to trademark versus copyright.Whether to create new colors to trademark or use colors being used by other brands.The best time to patent, copyright, trademark.Common mistakes companies make with trademarking, patenting, and copyrighting.Erin’s thoughts on the future of trademarking, patenting, and copyrighting.Links Mentioned in Today’s Episode:Erin OgdenOgden Glazer + SchaeferNew Glarus Brewing