Hi I’m Joelly, your Branding Badass. Welcome to my new podcast  Branding Matters. I thought I’d take this opportunity to tell you a little bit about myself and why I’m doing this podcast. So, who am I? Well like I said, my name is Joelly and my last name is Goodson.I’m a single mom with 2 amazing teenage boys,  and I’ve been in the marketing and branding world for almost 30 years. I started my career in advertising, working as a copywriter at several reputable ad agencies around town. Then after about 6 years of doing that, I decided I wanted to make a change and turned my focus to branding and branded merchandise, eventually becoming a branding expert and self-described. “Branding Badass”.Life was really good for a while. Until it wasn’t.In 2015 my whole world tuned upside down. My marriage of 13 years ended and that’s when I became a single mom with 2 young boys and zero financial support. And as luck would have it, at the exact same time as I was dealing with a messy divorce, my income plummeted due to downward economy. To say 2015 was a tough year is an understatement!But being the Badass I am, I worked really hard and eventually started to dig myself out of the  dark hole I was in. And just when I could start to see the light…Fast forward to 2020 and the world turned upside down again. This time not just for me, but for everyone, thanks to COVID. Everything changed. And it continues to change. It’s enough to make your head spin. This brings me to why I’m doing this podcast. I decided I wanted to chart the change that’s affecting all of us through the one thing that’s connecting all of us in business - and that’s branding. Because now more than ever, brands are changing the way we all do business. How you wonder? Well that’s for my guests to tell you. And I’ve spent the last few months identifying and connecting with some of the most thoughtful leaders on this exact subject. This podcast is intended to be a an inspiration. For everyone from CEOs and solopreneurs, to marketing students and marketing marketing wannabes. And for those of you who’ve maybe been around the block a few times and are just looking for some branding inspiration. We’re all holding our breath while the world changes, so let’s find out where it’s going together. My hope for this podcast is for you to be moved and inspired. Maybe learn a few things, and most of all have a little fun while you’re here. ?IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca