My guest today is Lisa Anna Palmer; the Founder and CEO of Light Your Leadership Brand Institute and international best-selling author of Light A Fire In Their Hearts: The Truth About Leadership. With more than 25 years experience, Lisa has coached and facilitated workshops for thousands of executives from all over the world, with a special focus on leadership. And most recently, she was selected as one of the Top 100 Canadian Professionals for 2020. I invited Lisa to be a guest on my show to get her POV on what role leadership plays in the success of a brand. I also wanted to discuss what it takes to be a great leader and what challenges covid has presented while working remotely.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca