Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities.Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence. Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. This episode is a must-listen for anyone interested in the intersection of branding, social impact, and personal development.Here are the highlights from this episode:01:13 - The story behind Lil E Coffee Cafe11:43 - How Paul is building a platform for change 15:30 - The unique customer experience that Lil E offers22:06 - How merch helps Lil E with creating brand awareness24:25 - Paul’s badass superpower25:23 - Paul’s advice to someone starting a business from scratchThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca