My guest today is David Avrin; the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! And Visibility Marketing! And his latest book: Why Customers Leave (and How to Win Them Back) was named in Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” A former CEO group leader and executive coach with the world’s largest chief executive organization, David has helped thousands of CEOs and business leaders with their brands. This rock star (yes he used to be in a band) is one of the most in-demand Customer Experience and Marketing Keynote Speakers and Consultants in the world today. I invited David to be a guest on my show to discuss the recent shift in customer mindset and expectations. I also wanted to get his point of view on why customer experience is important to the success of a brand and why being good at what you do is no longer good enough.?IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca