My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing.Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ websites worldwide.I invited Matt to be a guest on my show to chat about Pink Media. I wanted to learn what they do differently to help brands reach the LGBTQ market. I also wanted to talk about stereotyping and what steps brands can do to avoid it. But most of all, I was curious to hear how Matt became known around the world as "The Accidental Social Media Star” thanks to his popular new online show #ILoveGay Today.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca