Today's guest is Matthew Kobach. Many people know Matthew for being a leader in the Twitter space. He's built an incredible community for himself and today he’s going to tell us all about how he did that. We’ll also discuss how his own incredible personal brand has benefited his employer. When he started building his personal brand, he was not yet with Fast, which is a brand new startup. He has helped it grow even faster by the power of his personal brand. We're going to talk about that as well as this larger shift, which is about companies valuing their employee's personal brands instead of seeing it as a threat.This episode was initially broadcast as a livestream on November 20, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.