Tell me, have you ever wanted to write a book?Then this week’s episode might have some answers you need to get started because I've got the goods on personal branding and book publishing. If you're someone who's been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to? Today I’m talking to Mindy Gibbons Klein, a. k. a. the book midwife, has helped hundreds of people get their books out of their heads and onto the page, and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of The Thoughtful Leader, which was also the name of a podcast that she hosted. And it really sums up the various work that she does, not only in book coaching but also in leadership consulting as well. Tune in as we chat about:[00:00] Welcome Mindy Gibbons-Klein![01:42] Is publishing easier or harder these days?[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?[10:39] What are some ways that writing a book can be part of an overall personal branding strategy? We are talking about list building, potential client outreach and speaking engagements.[16:51] What commonalities are seen in books that are well leveraged within personal brands?[28:18] What is Mindy’s personal story about how a book impacted her career?[33:37] What are some things you should consider before stuttering to write your book?Contact Mindy Gibbins-KlienBook Midwife - https://bookmidwife.com/MindyGK - https://mindygk.com/Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.