As a business owner, you're always looking for ways to build your presence and attract attention to your brand. With all the marketing strategies out there, there's one that you must seriously consider: Writing a book.As a culture, we respect authors and consider them an authority in their field. They have achieved what few others ever do. Writing and publishing a book is the perfect answer to establishing yourself as a credible authority in your industry. Books are unique marketing vehicles, and for some authors, they can also become a source of extra income. If writing a book seems daunting, let me tell you how I wrote mine with the help of a book marketing strategist. Sandi Masori is here today to share what writing a book can do for your career or business. We also go over the seven steps to writing your book chapters. That should get you started. Sandi developed her book expertise organically by writing her book to promote her balloon business. That book led her to make over 100 TV appearances (including The Today Show). It also got her booked on stages as a speaker and ultimately brought in better clients excited to spend more money working with a celebrity author. Once Sandi wrote her first book, other experts asked her to help them with theirs. What began as a side gig quickly grew into a full-time business, and to date, Sandi has helped hundreds of authors self-publish their business authority or legacy books. Sandi is passionate about helping people achieve their publishing dreams. It's time to achieve yours. “What we're talking about here is the business authority book. And the purpose of that book is to set you up as an expert in your field.”-  Sandi MasoriIn This Episode:My experience writing and publishing my bookHow to build your authority and multiply your conversionThe different types of books and which one you need to writeSteps to writing your book chaptersWhy should you include a CTA, and where do you put it?What is the ROI for writing and publishing a book?The transformational power of being an authorWhy healthcare professionals must write a bookBook format and platforms for distributionResources:Get a FREE copy of Sandi's Best-selling book "Book It" and the Self-Publishing Checklist - https://expertbook4u.com/Join the 90-day Functional Blood Work Specialist Program - https://drkylieburton.com/90day/Why Are My Labs Normal? By Dr. Kylie Burton - https://www.amazon.com/Why-Are-Labs-Normal-background-ebook/dp/B09SF9PXRQConnect with Sandi Masori:Interested in writing your book? Email Sandi - sandimasori@gmail.comLinkedIn - https://www.linkedin.com/in/sandimasori/Connect with Dr. Kylie:Website - https://drkylieburton.com/Instagram - https://www.instagram.com/drkylieburton/Facebook -